Remove category productivity
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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business Review

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Analysis 123
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

This idea quickly became popular in technology companies and areas like Silicon Valley where it was used as evidence of a need to launch first (even if you didn’t have a working product), spend big on marketing and get customers at any cost. This can require significant marketing and sales effort to change.

Strategy 257
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How Category Expertise can help to create breakthrough

Flying Fish Lab

We mentioned in an earlier post how relying only on category expertise for ideation can be tricky because it comes with blind spots - unconscious biases that can narrow your vision and potentially minimise the opportunities you see. Yet it is essential to bring it to life opportunities.

Roadmap 105
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How to Use Generative AI and LLMs to Improve Search

TechEmpower Innovation

Enhancing Front-End Product Search We also developed a front-end search tool that revolutionized the way users search for products. Rather than matching exact terms and requiring specific field values as inputs, it interprets and understands user queries, pinpointing the desired types or categories.

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How to Build Data Experiences for End Users

Organizational data literacy is regularly addressed, but it’s uncommon for product managers to consider users’ data literacy levels when building products. Product managers need to research and recognize their end users' data literacy when building an application with analytic features.

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OUTSIDE-IN [CASE STUDY]

Flying Fish Lab

The heart of the issue lay with the base value proposition being offered by the category, in which our client was a generic undifferentiated player. The fresh perspective from creators, injected not just inspiration but also hope in the future of the category, because unconstrained thinking enabled the team to push the internal thinking.

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How to Use Lean Technology to Improve Organization Efficiency | KaiNexus

Kainexus

Lean technology, often called " Lean software " or "Lean management software," is a category of applications and lean manufacturing tools designed to support and facilitate Lean principles within any organization dedicated to operational excellence.

LEAN 91
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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.