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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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We All Need To Learn The Change Lifecycle

Digital Tonto

When a transformational initiative fails, it's often said that it was because people don’t like change. Everywhere I go in the world, no matter what type of group I’m speaking to, people are enthusiastic about some kind of change. It’s other people’s ideas for change that they aren’t so crazy about. That’s not really true.

Change 197
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The need for Transformational Innovation

Paul Hobcraft

Transformational innovation is increasingly needed to cope with the change needed in many organizations to find a new or repositioned value proposition. These are the ones that change how we work, undertake business, or combine what was previously separated into a new business model to undertake a different way of working or thinking.

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Why Unlearning Is At Least As Important As Learning

Digital Tonto

I had some experience selling national radio time in New York and thought I could teach the Poles who, after 50 years of communism, hadn’t had much opportunity to learn how a modern ad market functioned. As I traveled to more countries I found that even basic market functions, such as TV buying, varied enormously from place to place.

Learning 215
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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Perhaps, it’s time for a product revamp or a change in supplier partnerships.

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Do you recognize your innovators leaders position?

Paul Hobcraft

Recognizing the types of innovation leadership might help you manage the innovation work a little better. It lays out a clear improvement path for innovation to travel. I am drawing from this book on some thoughts about innovation leadership. So can you recognize the traits of your innovation leader? The front-end leader.

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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! I travel around the whole world for my keynotes on Design Thinking and Innovation.