How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Organizational Change – 15 Articles for Unfreezing a Team

BrainZooming

mini-Book, we ask a question about the biggest strategy implementation opportunity or challenge the individual is facing in his or her organization. One reason for asking the question is to identify organizational change topics we can address here. The clarity and directness of this strategic challenge prompted me to assemble this list of organizational change articles focused on these three areas. Creating Organizational Change and Change Management – 4 Strategy Options.

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Innovation in the Automotive Industry

Yet2

The automotive industry is undergoing massive technological and social change. By having an accurate picture of the state of innovation, these companies can better assess and incorporate new technologies into the long-term business and product strategy. Download our whitepaper, “ Innovation in the Automotive Industry ” to learn what the team thinks about a range of enabling technologies, such as LiDAR, 3D mapping, vision systems, and more.

Unleash Your Visual Superpower!

Boxes and Arrows

In-house designers often have to advocate for design priorities versus new features or technical change. Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. At a certain point, clients stop listening to the strategy—they just want to get to the pictures.

Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber

IdeaScale

Traditional approaches to creating innovation strategies are no longer providing effective solutions. Dr. Szajnfarber’s degree from MIT in aerospace engineering and experience working in the industry have changed the way she views problem-solving.

You need a why and a how, not a what, for innovation

Jeffrey Phillips

I'm happy to say I've learned a lot about innovation in corporations, and also somewhat excited to say I'm still learning, because the pace and nature of innovation is changing so rapidly. It can be a new product, a new process, a new way of working or thinking. But what many companies really need is not a "what" - things, products, services are easy to create. By why I mean a good strategy that defines where they want to compete, what they hope to win.

Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. That is why weeks such as the last one are so rewarding and filled with learning.

Stop Slowing Down Your Innovation Projects

Peer Insight

Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success.

7 Organizational Harmony Principles from Dayton Moore

BrainZooming

Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development. But that day has long come and gone, and all that has changed now. The Innovation Generation Has Arrived. Oct 04, 2014 | Anthony Mills.

7 Strategic Thinking Questions When Things Aren’t Working

BrainZooming

While I didn’t start with a formal group of questions, here are seven strategic thinking questions that helped me quickly identify potential changes to the plan and settle on the best possibilities: Is there something that IS working that I can work with more? When you have solid planning (maybe even over-planning), good strategic thinking questions to identify ways to adapt, and an appreciation for flexibility, unexpected events become a wonderful opportunity for learning and developing.

Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. In short they need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. Then update personas as you do Customer Development and learn more about customers. You’ll often split a single customer profile into multiple profiles as you learn more.

Strategic Planning Exercises – 6 Ways to Organize Lists of Ideas

BrainZooming

With those changes, we turned the previous work into a platform to both describe the new initiative and help brainstorm ideas for what new, future programs they could introduce to support it. They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Actively engage stakeholders in strategy AND implementation success.

Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. The discussions focused on when employees should be brought into branding strategy decisions. Download Your Free Internal Branding Strategy eBook!

Creative Thinking Skills – Protecting Yourself from Creative Thinking Challenges

BrainZooming

Disruptive Innovation, Change Management & Taking the NO Out of InNOvation. In short they need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage more employees in strategy AND implementation success.

Creativity in Business – 48 Creative Appreciation Ideas

BrainZooming

If you are a leader (or even if you’re not a leader) where creativity in business is under appreciated, how about changing things for the better? An idea aligning with the company strategy. Someone proposing an idea leading to new learnings. They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Innovation Strategy – Here, There, and Everywhere

BrainZooming

While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups. Innovation Strategy in Your Organization – An Innovative Workplace Culture. Encouraging and supporting organizational change. Innovation Strategy across a Community – Forward to the Future. Increase focus for your team with productive strategy questions everyone can use.

Answering Reader Questions on Strategy and Innovation Challenges

BrainZooming

We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face: People and Organizational Issues. “Internal politics” 3 Strategies for Navigating a Political Environment.

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12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” While leading strategy development in a new company poses challenges (including needing to learn a tremendous amount as you go), it has a comparable number of advantages (Including not laboring under preconceived ideas about how the organization does things). All the Strategy Roles You Need.

 4 Ways to Make a Strategic Planning Process Productive

BrainZooming

4 Ways to Make a Strategic Planning Process Productive. What can you do to make strategic planning more productive before, during, and after? Instead of requiring people complete complex strategic planning templates unrelated to daily business, we use productive interactions to change the strategic planning process from completing complex forms into conversations, events, and experiences people engage in and learn from as they participate.

Strategic Thinking – 6 Ideas to Put a List in Order

BrainZooming

With those changes, we turned the previous work into a platform to both describe the new initiative and help brainstorm ideas for what new, future programs they could introduce to support it. They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Actively engage stakeholders in strategy AND implementation success.

Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. Actively engage stakeholders in strategy AND implementation success.

12 Questions to Jump Start Your Strategic Planning Process

BrainZooming

What do we need to change about the upcoming strategic planning process to make it more effective and efficient? If you need help to speed up the process, actively involve more employees, or make planning more productive than it has been in the past, contact us. 10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results.

Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box. In most cases, a product manager is someone who works cross-functionally with development, marketing, and customer support in order to map out use cases for new products.

Strategic Thinking Exercises – 11 Things Running through a Facilitator’s Head

BrainZooming

We facilitated a two-day innovation strategy workshop for an industrial company. The company wants to make significant changes to a major production process. During the innovation strategy discussions, we addressed the production process changes from five different perspectives. In each of the five mini-innovation strategy workshops, we had a group of core team members, plus people familiar with each perspective.

10 Project Planning Questions for Launching New Programs

BrainZooming

What is the business strategy behind launching this new program? What implementation steps are set, and which are still open to change? In short they need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

5 Employee Engagement Ideas When Turnover Is High

BrainZooming

Have them share suggestions for things they would experiment with, change, or definitely keep as is. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

4 Vital Characteristics of Collaborative Strategy Leaders

BrainZooming

What leadership skills are necessary to successfully champion a collaborative strategy ? A client fully immersed in developing and implementing a collaborative strategy asked that question. Since we’re involved at the heart of driving the process to develop a collaborative strategy, we navigate our way through the development process based on an organization’s specific culture enablers and quirks. 4 Vital Characteristics of Collaborative Strategy Leaders.

Creative Thinking Activities – 3 Questions to Stop Squandering Diversity

BrainZooming

Based on all The Brainzooming Group experience in helping clients generate new ideas and innovative strategies, diversity is vital to successful creative thinking activities. After identifying these two, we gave each of them a pair of orange, “I am creative” notes to self ® socks and invited them to move to reserved, front row seats to work together and learn from each other during the remainder of the creative thinking workshop!

Strategic Planning – 3 Surprising Ways Online Collaboration Works

BrainZooming

When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always. Working with five separate groups for an industrial manufacturer changing a major manufacturing process, we identified more than six hundred tactics for the multi-year initiative during a two-day in-person workshop.

UX Design Careers in 2018 and Beyond: The Future of the UX Designer

Boxes and Arrows

From “webmaster” to “information architect” to “interaction designer” to “UX designer,” we have always been able to adapt what we do in response to changing needs. The reliable way, therefore, to see what designers do is to analyze what they are busy doing, not the titles they hold at slow-to-change enterprises. What I learned in design school. Product design.

Make the Commercial First

Boxes and Arrows

Today, digital products like apps and sites require marketing. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Every product has at least one scary question to answer: Is it viable? This allows for quick changes.

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Immediate Regret: Why Did I Take This Job?

Michael Roberto

Here's an excerpt from Lublin's column: Technology industry veteran Puneet Goel says he wishes he had done greater due diligence a few years ago before taking charge of product management at a midsize tech company He never reached out to his immediate predecessor who no longer worked there. He says the firm’s CEO and founder asked Mr. Goel to draw up a road map for a more competitive version of its software—and promised him autonomy to devise product strategy. Joann S.

The UX Professionals’ Guide to Working with Agile Scrum Teams

Boxes and Arrows

When I left the company three years later, more than 150 teams at that company were using Scrum for developing both infrastructure and product features. In my experience, when product development is managed with an Agile development approach, user experience professionals are expected to find a way to work within the Agile framework to succeed. Both designers and user researchers shared techniques for keeping product owners and developers informed and aware of their progress.

Agile 87