BrainZooming

NOVEMBER 13, 2015

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” They need strategic thinkers who can develop strategy and turn it into results. We were in St. Flexibility?

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. This could come via broad employee involvement in providing input to the strategy.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. What to Say about a Thought Leadership Strategy? Value Leadership Strategy.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

Planview

JANUARY 31, 2022

At Planview PSA we continue to “Build the Future of Connected Services,” which enables professional service organizations to fully connect, plan, and collaborate, while they work across the entire services lifecycle and within the context of the enterprise in which they live. Yet while all of this work is valuable, only some is billable.

How To 72

How To Engagement Project Report 72

Anaqua

FEBRUARY 23, 2022

When it comes to product strategy and development at Anaqua, the key word is LISTEN. In developing the Anaqua roadmap for the next 18-months, we launched customer and market surveys, reaching out separately to senior IP professionals in corporations and law firms. Helping clients connect, collaborate, and innovate.

Roadmap 40

Roadmap Underperforming Technical Team Software Review Survey 40

BrainZooming

JUNE 28, 2016

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy. That’s no surprise. Ask me to participate.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

OCTOBER 11, 2016

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. Being a leading instigator for market disruption ? We can help!

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

SEPTEMBER 9, 2016

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.

Analysis 40

Analysis Strategic Management Strategy Strategy 40

BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. 3 Big Differences between Branding Strategy and Advertising. Advertising relates to marketing strategy.

Strategy 15

Strategy Strategy Comparison Conference 15

Innov8rs

FEBRUARY 13, 2023

Here, different roles have ‘innovation’ in their job title, and the company is also very open to collaboration with others. In fact, a few years ago, the company created i2M, or “Innovation to Market”, an incubator for digital ventures. MANN+HUMMEL has adopted a slightly different approach.

Disruption 52

Disruption Project Design Roadmap 52

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

Boxes and Arrows

NOVEMBER 17, 2015

At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? The best designers transcend the gap between strategy and execution. Designers have the magical ability to visualize the future.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

FEBRUARY 22, 2016

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. We turn that input into a collaborative vision statement. The idea of a leader collaboratively determining the direction organization should go is rare. Pushing Back on a Strategic Thinking Exercise.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

BrainZooming

JANUARY 29, 2016

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. What are Strategic Objectives?

Strategic Thinking 40

Strategic Thinking Strategy Strategy Exercises 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

NOVEMBER 2, 2015

That does not mean everyone determines and forms strategy. However, it does suggest the value of all employees having enough of a big picture understanding of the organization, its customers, markets, and competitors to see what they do and the environment in which they do it in a strategic context.

Training 40

Training Leadership Underperforming Technical Team Strategy 40

Qmarkets

JULY 8, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Qmarkets

APRIL 24, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Planview

JANUARY 22, 2024

AI and powerful scenario-analysis capabilities will be crucial for assessing strategies against opportunity costs, product trade-offs, and the overall inherent risks of an R&D portfolio. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

Planview

DECEMBER 28, 2022

One essential part of this adaptation strategy is building a strong product portfolio ; this requires a unified approach to aligning portfolio objectives with the overall business strategy, not just within a single team or function. This four-part model consists of the following: Strategy Orientation Balance Investment.

Management 52

Management Agile Analysis Strategy 52

Planview

AUGUST 23, 2022

The tricky part is that this must all occur regularly and simultaneously — from innovation prioritization to planning, execution, and in-market analysis — to ensure accelerated investments meet market demand. But in the competitive market, companies can’t afford to invest in the wrong areas or miss their launch dates.

Industry 52

Industry Software Review Software Developers Software Development 52

Boxes and Arrows

NOVEMBER 13, 2018

Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter. The course provides ample opportunity for cross-disciplinary collaboration and project work that reflects real business challenges.

Design 93

Design Technical Review Software Review Course 93

Qmarkets

JULY 8, 2017

But perhaps above all, the scouting team's mission is to evaluate whether the direction of the potential company or technology to be bought matches with the strategy of the acquiring company. By augmenting your R&D with ready-made technology you’ll enjoy a faster time to market, with much less effort. Challenges in Tech Scouting.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Qmarkets

APRIL 24, 2017

But perhaps above all, the scouting team's mission is to evaluate whether the direction of the potential company or technology to be bought matches with the strategy of the acquiring company. By augmenting your R&D with ready-made technology you’ll enjoy a faster time to market, with much less effort. Challenges in Tech Scouting.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Anaqua

JANUARY 11, 2018

Instead of following the same IP plan year after year, IP managers should focus their strategy on aligning their IP with their business, including developing a more concise IP plan, and switch to using smarter and modern analytics. 1) Align your IP with business strategy. 1) Align your IP with business strategy.

Management 40

Management Software Review Competition Technical Review 40

Acuvate

JANUARY 31, 2023

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. ChatGPT, a language-generation program developed by OpenAI, has received praise for its advanced capabilities and ease of use in fields such as customer service and market research.

Artificial Inteligence 145

Artificial Inteligence Trends ChatGPT Generative AI 145