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Disruption is not a strategy

Idea to Value

If you ask a number of startups what they are hoping to achieve, undoubtedly you will encounter one that is going to “Disrupt” their industry. Disruption is what Uber, Airbnb, Amazon and the iPhone did to their industries. Disruption is cool. Disruption is sexy. They suffered from disruption.

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HBR Podcast on Disruptive Innovation

Idea to Value

Do you know what disruptive innovation is? No, I am not talking about every start-up trying to disrupt their industry. I am talking about the original theory of disruptive innovation, as outlined by Professor Clayton Christensen in his groundbreaking Harvard Business Review article in 1995.

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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

Discontinuous innovation represents a seismic shift in how industries function and evolve. By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete.

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What Innovators Who Create New Markets Do Differently

Harvard Business Review

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 126
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Why incremental innovation is so easy; disruptive is so difficult

Jeffrey Phillips

For me, one epiphany that happened this week was when I was thinking about how valuable truly disruptive innovation is, and why it is done so rarely. Then, there's the added question of why almost all disruptive innovation is typically undertaken by an industry upstart or outsider, rather than a company currently in the field.

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Breakthrough Innovation vs. Disruptive Innovation

IdeaScale

Aren’t breakthrough innovation and disruptive innovation the same thing? After all, the car, the telephone, the smartphone, the electric car, the solar panel, weren’t these all breakthroughs that were also disruptive? Breakthrough innovation is an innovation from inside a company that pushes something to the next level.

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Students need internships, but internships need disrupting

Christensen Institute

Strada and Burning Glass Institute’s new Talent Disrupted report made headlines this week conveying the indisputable crisis of underemployment that an astounding half of college graduates face. The answer is far from tidy and likely varies widely by industry, employer, and individual.