Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

Tullio Siragusa

JANUARY 23, 2023

Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners Venture capital (VC) firms have long been a key source of funding for startup companies, providing the necessary capital to help these businesses grow and succeed.

Software Review 116

Software Review Company Underperforming Technical Team Design Thinking 116

Business and Tech

DECEMBER 27, 2021

Workers and workplaces changed during the pandemic, but along the way, human resources professionals have been guiding these changes. How can companies navigate having events now? Even when we do [have in-person events], it’ll be interesting to see how companies incorporate a virtual component to live events.

Company 130

Company Marketing Meeting Change 130

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

Marketing 52

Marketing Technical Review Trends Study 52

Christensen Institute

APRIL 23, 2024

In 2015, many multinational companies exited Africa. Nestle cut staff across 21 countries and Barclays, Coca-Cola, Cadbury, Eveready, and SABMiller retreated from different African markets they once believed had promise. One reason for this hardship is due to how much resources the continent has to spend on fixing itself.

Report 144

Report Marketing Resources Company 144

Brunner

JULY 26, 2023

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Delaney Held is lead, content marketing at Brunner. What is content strategy?

Roadmap 98

Roadmap Engagement Data Marketing 98

TechEmpower Innovation

MARCH 4, 2024

This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 177

Generative AI Fractional CTO Software Review Software Engineering 177

Idea to Value

JANUARY 7, 2022

Where should innovation resources actually exist in an organisation? It might seem like a straightforward question, but it is fundamental to whether a company will end up succeeding at innovation or failing. Companies that survive do both. Here are a couple of options seen at various companies over time.

Underperforming Technical Team 283

Underperforming Technical Team Resources Innovation Project 283

Idea to Value

NOVEMBER 28, 2022

One of the best ways to assess what proportions your company should allocate to different types of innovation projects is by looking at your current and desired innovation portfolio. 20% of their innovation resources on adjacent innovations, to expand offerings and attract new customers. So what is the best new ratio for companies.

Project 284

Project Innovation Report Software Review 284

IdeaScale

JANUARY 31, 2019

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Benefits of Crowdsourcing. Efficiency.

Crowdsourcing 127

Crowdsourcing Marketing Strategy Strategy 127

Leapfrogging

FEBRUARY 9, 2024

Introduction to Startup Accelerator Programs The Concept of Startup Acceleration Startup accelerator programs are designed to foster rapid growth of early-stage companies by providing them with the necessary resources and support. Startup accelerator programs often form a crucial component of a corporation’s broader CVC strategy.

Case Study 113

Case Study Resources Industry Engagement 113

Leapfrogging

FEBRUARY 9, 2024

The Intersection of Corporate Growth and Startup Innovation Defining Corporate Venture Capital Corporate Venture Capital (CVC) is the investment of corporate funds directly in external startup companies. This alignment can result in a myriad of collaborative opportunities, from product development to new market entry.

Collaboration 147

Collaboration Innovation Agile Technical Review 147

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Paul Hobcraft

FEBRUARY 20, 2024

Integrate external technologies seamlessly to enhance internal capabilities and stay ahead in the market. Accelerate Time-to-Market: Rationale: Open Innovation allows for faster access to new technologies and ideas. By leveraging external resources, companies can reduce time-to-market for innovative products and services.

Open Innovation 147

Open Innovation Collaboration Innovation Design 147

Business and Tech

SEPTEMBER 21, 2021

Chris McLaughlin Chief Marketing Officer, LumApps. And there’s a direct connection between the health of a company’s bottom line and the health and wellbeing of every company’s most important resource — its people. Can you speak on the relationship between employee engagement and a company’s overall productivity?

Resources 130

Resources Trends Engagement Culture 130

Idea to Value

FEBRUARY 11, 2019

Most companies say that they are investing in innovation. Many of these companies don’t understand why their innovation failure rates are so high. Unfortunately, many companies won’t even realise that they have this problem. None of this is actual innovation. And innovation needs to actually end up delivering value.

Company 160

Company Technical Review Underperforming Technical Team Innovation 160

IdeaScale

AUGUST 21, 2018

When we looked at that response, we were wondering how a company culture might be inhospitable to innovation and we looked at some of our most commonly reported customer reported obstacles for an answer. New ideas need resources. The post Is Your Company Culture Anti-Innovation? Lack of Time for Innovation.

Culture 154

Culture Company Report Leadership 154

Leapfrogging

MARCH 19, 2024

It’s a systematic approach designed to minimize risk and allocate resources effectively. At each gate, key criteria are assessed by a cross-functional team, which may include factors like market viability, technical feasibility, and financial projections. Rapidly adapt to new information and market trends.

Generative AI 113

Generative AI Artificial Inteligence Technical Review Product Development 113

Innov8rs

APRIL 17, 2024

Rethinking R&D Budgeting There’s no denying R&D budgeting can be a bit of a rollercoaster, as companies navigate the uncertain outcomes, costs and timelines associated with transforming their ambitious ideas into market-changing innovations. However, some companies are doing things differently.

Strategy 72

Strategy Strategy Innovation Resources 72

Idea to Value

JANUARY 4, 2022

This can be especially dangerous when the problem they are avoiding is that they are being disrupted , other companies are out-innovating them, an important project is off-target or performance KPIs are falling behind. The fear that froze the company came from two places. In essence, ignore problems instead of acknowledging them.

Underperforming Technical Team 216

Underperforming Technical Team Company Culture Leadership 216

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. But many companies and agencies — including Brunner — have been using artificial intelligence tools for years. So what makes ChatGPT special?

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Paul Hobcraft

JUNE 16, 2023

Let me provide these: Increased agility : Embracing a Composable Innovation Enterprise Framework enables organizations to be more agile in responding to market changes and customer needs. By dynamically assembling and reconfiguring innovation processes and resources, companies can quickly adapt their strategies , products, and services.

Agile 182

Agile Collaboration Innovation Competition 182

Idea to Value

NOVEMBER 21, 2022

While the massive layoffs at meta are terrible, it sadly shows one of the major issues that companies struggle with when they try to grow and innovate too quickly … facebook tried a huge number of innovation projects which failed. These are “Zombie projects” But then there are companies which do it even worse.

Project 241

Project LEAN Resources Leadership 241

Leapfrogging

FEBRUARY 9, 2024

Introduction to the Startup Ecosystem Defining the Startup Ecosystem The term ‘startup ecosystem’ refers to the dynamic network of interconnected entities—individuals, organizations, and resources—that collectively contribute to the creation and growth of startups.

Technical Review 113

Technical Review Agile Collaboration Engagement 113

Business and Tech

SEPTEMBER 19, 2022

As Millennials and Gen Z will make up more than half of the American workforce by the end of this decade, recognizing younger workers’ need for financial education and addressing it as part of your health and wellness benefits can help set your company apart as an employer of choice.

Technical Review 246

Technical Review Survey Resources Tools 246

Christensen Institute

APRIL 5, 2022

This book is based on Professor Christensen’s definition of Disruptive Innovation , or the process whereby a smaller company with lesser resources is able to successfully challenge established incumbent businesses. This book may just be the guide for those companies in growth markets. Tolaram now sells more than 4.5

Marketing 84

Marketing Management Disruption Competition 84

Brunner

OCTOBER 28, 2022

This usually leads Universities to think that they need to be everyone and anywhere their audiences are, but that is impractical and resource-constraining. Lead Marketing Communications planner at Brunner, partnering with clients to reach their core audiences through integrated and omnichannel marketing and communications plans.

Engagement 98

Engagement Marketing Tips Disruption 98

Idea to Value

MAY 28, 2021

If you or your company has invested in an innovation or project, and it just is not working, when is the right time to stop it? Or if everything is going fine in your company but the market is changing, how do you know when to change the business model? However, this is not necessarily the best decision for the company.

Project 321

Project Study Groups Marketing 321

Leapfrogging

FEBRUARY 9, 2024

This venture arm operates at the intersection of corporations and the startup ecosystem , and has become a strategic tool for companies to foster innovation and growth. By engaging with and investing in startups, companies can gain insights into emerging technologies, trends, and business practices.

Technical Review 100

Technical Review Engagement Marketing Competition 100

Leapfrogging

FEBRUARY 9, 2024

Understanding Corporate Venture Capital (CVC) Defining Corporate Venture Capital Corporate Venture Capital (CVC) refers to the investment of corporate funds directly into external startup companies. CVC initiatives often lead to strategic partnerships that enable corporations to explore new business models and market opportunities.

Strategy 100

Strategy Strategy Technical Review Agile 100

Leapfrogging

APRIL 4, 2024

These gatherings are critical for aligning leadership on company vision, strengthening interpersonal relationships, and making decisions that will steer the company’s future. Objectives might include reassessing market position, exploring new partnerships, or setting performance targets.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Strategy Technical Review 100

Destination Innovation

APRIL 21, 2024

He continued, “I intend to make Alcoa the safest company in America. Where was the financial and marketing strategy? Invested in Training and Education : O’Neill allocated resources to provide comprehensive safety training and education programs for Alcoa employees. I intend to go for zero injuries.” billion.

Leadership 152

Leadership Culture Training Report 152

Christensen Institute

MARCH 20, 2024

Prosperity isn’t created through the flood of resources designed to remedy things like low-quality education, subpar healthcare, bad governance, or nonexistent infrastructure. Because poverty usually presents as a lack of resources, most development initiatives in the past have focused on alleviating these “symptoms.”

Resources 82

Resources Marketing System Design 82

HYPE Innovation

MARCH 28, 2023

As markets expand and customers’ requirements grow rapidly, businesses need to be ready to meet their clients’ changing needs. Joining forces with a partner who already has the resources and the know-how can supercharge the value you’re creating for your customers.

Meeting 130

Meeting Resources Marketing Change 130

Christensen Institute

MAY 9, 2023

Three Latin American countries–Chile, Argentina, and Bolivia–account for approximately 61% of the world’s identified lithium resources, notes Eduardo Porter, in his most recent Bloomberg opinion column. Second, leaders in these nations must focus on nonconsumption and not be lured by existing consumption markets.

Technical Review 110

Technical Review Marketing Resources Policies 110