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Digital Tonto
MAY 14, 2023
The neuroscientist Antonio Damasio believes we encode experiences in our bodies as somatic markers and that our emotions often alert us to things that our brains aren’t aware of. Our rational minds came much later and don’t automatically engage. They are often telling us that something is amiss. Here’s What We Can Do About It.
IdeaScale
JULY 19, 2018
Expanding into new markets can be a lucrative business move, but it’s one that should be taken with care. Before you so much as dip a toe into a new market, you need some idea management. What’s Your Market? How would they use it? Would it be better than a product they already use? How Are You Entering?
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Brunner
OCTOBER 6, 2023
“For those of us who made a career out of internet tech, was it dumb luck to be in the right place at the right time?” For those of us who made a career out of internet tech, was it dumb luck to be in the right place at the right time? After all, it drove me back to school to get my MBA in marketing.
Paul Hobcraft
FEBRUARY 2, 2022
It is about creating a competitive advantage in an increasingly commoditizing world. To lead that effort, you must continually reappraise what role your company is playing in the market ecosystem. Evolution proceeds more gradually but in times of crisis, we are forced to make choices that enable us to step back and reflect.
Jeffrey Phillips
NOVEMBER 8, 2022
Planning is vital for innovation because planning is the concept of thinking ahead - getting ahead of the market, of competition, of customers. Planning is the art of thinking ahead, and if done well, thinking further and more deeply than your competition, leading to better ideas, but not necessarily better outcomes.
Paul Hobcraft
APRIL 17, 2022
In the past century, we operated in the mass production era, with systems with standard goods and stable market conditions, the work done was equivalent to the ‘work to be done. The Work-to-be-done is focused on connecting to the emerging areas of Organizational need being faced in today’s rapidly changing markets and diminishing resources.
Paul Hobcraft
SEPTEMBER 16, 2022
Firstly, we need to ask, “Why change the innovation narrative? “ Organizations today are no different from the past; they seek fresh growth and establish new competitive positions. The ability to combine data, and human knowledge is revealing this new collaborative potential and a new set of competitive opportunities.
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