All You need to know about Roadmapping in Innovation


Roadmapping has been used in industry for a while and recently has been extensively scientifically analyzed and further developed. Thus, it’s essential to actively use robust methods such as roadmapping – to stay ahead of the competition. Technology Roadmap.

All You need to know about Roadmapping in Innovation


Roadmapping has been used in industry for a while and recently has been extensively scientifically analyzed and further developed. Thus, it’s essential to actively use robust methods such as roadmapping – to stay ahead of the competition. Product and Innovation Roadmap.

How to be More Agile as Competitive Advantages Fade

New Market Advisors

For years, Columbia Business School professor Rita McGrath has been telling us that the traditional strategy of finding and exploiting a sustainable competitive advantage is becoming outdated. The world is evolving too quickly for competitive advantages to last for a meaningful amount of time.

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Why innovation portfolios matter

RTI Innovation Advisors

It requires divergent thinking and exploration, the willingness to explore customer needs and market trends. Incremental innovation is sustaining, extending the life and value of existing products and driving revenues, while disruptive innovation is transformative, seeking to create entirely new markets or segments or fill valuable but unmet needs. Most product management teams assign resources and plan projects based on the product portfolio, company objectives and roadmaps.

3 Warning Signs Your IT Strategy is All Wrong


You are not seeing your IT strategy as a competitive advantage. Your IT strategy is no longer just a tool for back office operations, it is a key enabler to your business growth strategy and core to creating your competitive advantage.

Swimming along a road in a flood of digital transformation

Paul Hobcraft

We need to create a digital transformation strategy, a clear roadmap and build the business case as it is going to be, well, umm…… transformational. Forming a strategy, roadmap and business case needs real considerations.

“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question


And companies that continuously outlearn their competition win. How do you define traction and measure product/market fit? - June 14, 2016 - GOLEAN Meta-process - Customer Factory Blueprint - Traction Roadmap - LEAN Sprints Continuous Innovation Framework 3.0?—?June

New Publication: Strategic Service Business Development


Carolin Durst, Scientific Director at ITONICS, and Nadine Lumme, Senior Communications Manager at Siemens AG, have jointly published a new book chapter focusing on Strategic Service Business Development – Spotting Innovation Potentials and Ensuring Competitive Advantage.

If you want your employees at the forefront of innovation, let them fly free


Being quick and innovative is a demand they also share, because it isn’t just the client at stake: technology has brought new actors, capital, resources and talent to different markets. How can companies be more competitive with what they have?

The Myth of the First-Mover Advantage: Why to be Smarter, Not Faster

New Market Advisors

They want to fail quickly, pivot, and be first to market with their new idea. Why would anyone want to be late to the game when you’d just have to take on an entrenched competitor who already has name recognition and a host of other competitive advantages?

Your Innovation Pipeline Is What You Feed It

Legacy Innovation Group

Market Analysis. Go-To-Market Strategy. Market Stream IM System. Marketing. After World War II, competition, especially global competition, entered markets, and with it, many more choices. About. Why Innovation. Why Legacy Innovation. What We Do.

A new cycle of innovation design

The Future Shapers

Then it is the agility to achieve better response times to customers ‘needs, to respond to market changes quicker, to translate insights into knowledge and then into the product and service innovations that meet ever-changing needs. Forming a strategy, roadmap and business case needs really many new considerations. Also, in developing greater fluidity in structures, exploring and identification with the needs of new solutions to keep ‘feeding’ this back into the evolving roadmap.

Mapping the customer journey is the top driver for digital transformation

Paul Hobcraft

Knowing the why of your customers is something that keeps many marketing and C-level executives up at night. Organizations are struggling to understand the behaviors of the ‘connected’ customer.

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7 Things Every CEO Should Know About Their Patents


Even in the most extreme cases where there is a perfect intersection of data, analytics, valuable metrics, and huge incentives to utilize and optimize, we see both surprising catastrophic failures, and stunning opportunites in markets. by Erik Reeves, CTO of Anaqua.

Four Steps for the successful Implementation of a holistic Innovation Management


We differentiate between Innovation Management Frameworks, Trend/Technology/Startup Management Frameworks and Roadmapping Frameworks. Which possible business models are suitable for a successful market launch?

2019 Annual Report: A Look Back and What’s Ahead


Namely, to encourage a usage rate that is higher than what would be economically feasible under the old model – creating the basis for differentiated competitive advantage for our customers. Without constant innovation, the shelf-life of competitive advantage is a decade or less.

Unleash Your Visual Superpower!

Boxes and Arrows

One team I’ve worked with helps bridge this gap on strategic projects by maintaining an “experience roadmap.” The roadmap is a collection of prototypes showing what each release will look like. The roadmap doesn’t just benefit the project team or the designer.

Anaqua is Gaining Momentum Moving into 2018


We continue to satisfy our customers with the most advanced products and services available in the market, globally. Our Forward Examiner Rejections tool gives IP managers the ability to monitor when their patents are actively blocking the competition. by Bob Romeo, CEO of Anaqua.

When Creative Destruction is the Right (or Wrong) Foundation for Innovation

New Market Advisors

And it’s the knowledge of when to focus on addition and when to focus on replacement that gives companies a competitive edge and a roadmap for growth. industry, company dynamics, competitive advantages, and so on?—?there The market is mature and over-satisfied.

12 Technology Categories That Will Transform Careers

Daniel Burrus

As technology continues to impact our lives, workers at every level in today’s ever-changing labor market need to be prepared with skills to adapt and succeed in the workplace. This method is currently being used by many Fortune 500 companies, including IBM, Deloitte, and Pratt & Whitney to name a few, as well as the Pentagon to provide an accurate roadmap of the opportunities that are ahead.

Digital transformation – the need to transform our innovation approaches

Paul Hobcraft

Digital disruption is the impact of digital technologies and business models on a company’s value proposition and market position. We need to ask can this lead to disruption, ours and others for competitive advantage?

Imaginatik CEO publishes groundbreaking business book


The authors share key lessons of new ecosystem-based economic models, whileproviding a pragmatic roadmap of how to execute on them. A changed competitive environment creates new rules and steps to take — as useful for start-ups as for mid-market firms and global brands.

The 2020 CIO: Predictions and Insights


But given that today marketing execution is so incredibly dependent on technology, you simply can’t avoid CIO involvement in CX process. and competitiveness. Additionally, their focus should lie on using data as well as technology to give the company a leg up on the competition.

What do most innovative companies have in common?


The increasing competition for customers, market share, and talent in almost every industry demands an innovative approach to business. Not only is innovation necessary for enhancing competitive advantage, it is a requirement for businesses to thrive as well as survive.


Chief Digital Officer - To have or not to have


Today, companies are trying to deal with huge amounts of data, lots of tech advances, and disruptive business models in a highly competitive environment, and the thought cloud has just about burst! Digital transformation is real, today, and here to stay; there is no debate about that.

Three Pieces of Advice from Venture Capitalists and Top Executives

New Market Advisors

While market research comes with a cost?—?both That’s what I mean when I say that the value of a market research investment is lasting. But as (Sysco Boston President) Chuck Fraser described the challenge, anyone can sell you competitively priced green beans and French fries.

Relating to the New Innovation Era

Paul Hobcraft

Innovation is advancing but most of it has been designed for a different time, the old era of stable markets, predictable solutions and having a clear sense of your competition. I firmly believe we are on the cusp of a new innovation era.

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#CyberAware for Small to Medium Sized Business: Cybersecurity is More Than Compliance


The past five years have shown an exponential increase of businesses that depend on Internet-enabled services to include ecommerce, the cloud, online marketing, etc. Cyber warfare is real, is here, and America is losing.

2018 Patent Analysis: Patent Quality and Utility Essential to Patent Owners


Aligning IP with the business ensures that patent portfolios do their job of protecting their products and roadmap, providing defensive use, and making money via licensing, sales, and enforcement. When you look at who is getting patents, the top grantees continue to drive the market.

The only two measures that matter

David Marks

In this blog post I’ll explain how it can be applied to explaining the competitive position of companies. In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public.

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Successfully shaping Digital Transformation


New business models are needed to consolidate or expand company’s market position. The way how new business models evolve depends to a large extent on how companies adapt their established value-added processes and structures to environmental changes and on how they face competition.

The Twelve Disciplines of Consistently Innovative Organizations

Legacy Innovation Group

Market Analysis. Go-To-Market Strategy. Market Stream IM System. Marketing. Indeed, like so many others before me, Ive spent my entire adult life working in and around organizations that were trying constantly to deliver better value to their markets. About.

Digital transformation – the need to transform our innovation approaches

Paul Hobcraft

Digital disruption is the impact of digital technologies and business models on a company’s value proposition and market position. We need to ask can this lead to disruption, ours and others for competitive advantage?

Four Key Considerations for Evaluating Your IP Management Solutions Amid Industry Consolidation


The IP software and services market has gone red-hot recently with two major shake-ups in the industry in the past few months. Here at Anaqua, we’re receiving inquiries from the market including customers of the merged companies. By Vincent Brault, SVP of Product & Innovation.

Is your company up for disruption? Possibly not

David Marks

Over the past decade, industries far and wide, from publishing, advertisement, music, retail, hospitality and transportation seen revenues diminish and/or potential customers flock to new competition from teenage and toddler companies like Amazon, Google, Facebook, Uber, AirBNB, Netflix and Spotify.

Munich Re offers a real clarity to their innovating future

Paul Hobcraft

For example, they illustrate the Canadian approach to their digital marketing platform. This is no finished roadmap but it does give investors and multiple stakeholders a really decent understanding of how Munich Re are managing their transformational journey.

Managing Feedback Systematically to Build Better Products


It has the power to change the product roadmap and offers clues towards ways the product might address market fit, but as any product manager knows, not all feedback is created equal. External feedback helps the product adapt to market changes and competition. Listening to the reactions of users and customers can provide a product manager with helpful signals about a product’s fitness to market—but letting customers dictate product decisions can be dangerous.

Everything you need to know about innovation management software


Although enterprise collaboration software market has been around for over 20 years, innovation management software is a specialized segment that helps companies guide and support their innovation process. roadmapping, portfolio management, idea management).

5 Things to Stop Doing to Enable Enterprise Innovation

Moves the Needle

The market is changing faster than ever, and an organization’s ability to move at the speed of the Internet is the only chance at surviving and thriving. An organization’s ability to learn and translate insights into action rapidly is the ultimate competitive advantage.

The power of agile innovation


Just a few examples of high-profile market leaders that publicly attribute their ongoing innovation successes to their commitment to digital experimentation. Innovation agility enables reduced times to market. Amazon, Google, Microsoft, Netflix, Facebook, Intuit and Capital One.

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On the Origin of Companies

David Marks

Similarly to the natural world, weaker and ill-suited companies will prosper during good times, roaming the markets, making profits and gathering fat. The Natural monopoly axis measures the degree of which a company is shielded from competition.

Five Ways to Fight the Inertia Holding Back Innovation

New Market Advisors

They assume that the customers who are buying their products today will continue to buy from them as long as they do a reasonable job keeping up with the competition. It faced stiff competition from Oral-B and Philips, who collectively account for 85% of the U.S.

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Five Steps for Creating Customer Journey Maps You Can Actually Use

New Market Advisors

Another study showed that companies that create formal customer journey maps realize a 54% greater return from their marketing efforts. Dave Farber is a strategy and innovation consultant at New Markets Advisors.

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