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Thursday Theory Tips – On Creating New Markets

Christensen Institute

In our last Thursday Theory Tips piece, we explored disruption as a theory of competition. In this piece, we’ll explore one of the two types of disruption: new market disruptions and, consequently, market-creating innovations (MCIs)— the specific spark that births a new market structure. Nations are built from markets.

Tips 111
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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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Thursday Theory Tips- Disruption, a theory of competition

Christensen Institute

Disruption, a theory of competition Recently, one of my colleagues framed disruption in a way that truly helped me better understand the theory. She called it a theory of competition. If an entrant to the market can successfully do this, then they are more likely to beat the incumbents.

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12 Types of Innovation You Should Know in 2021

IdeaScale

Social innovation refers to both the new strategies, concepts and ideas innovated to meet the social needs of society (including, but not limited to, working conditions, education, health, and community development) as well as the social processes of innovation, including open innovation techniques. Marketing Innovation.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Those with strong data science capabilities should not only be able to retain current business, but be a competitive resource on projects traditionally in the domain of the consultancies. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. Engage past marketing.

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The Innovator’s Dilemma: Why Successful Companies Fail and How Disruptive Innovation is the Key to Survival

IdeaScale

In today's fast-paced business landscape, companies face constant pressure to stay ahead of the competition and maintain their market share. Coined by Harvard Business School professor Clayton Christensen in his book of the same name, the Innovator's Dilemma refers to the challenge [.]

Company 130
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3 lessons on creating a successful enterprise: Managers in growth markets should take note.

Christensen Institute

This was one of the first books that I read that made me really interested in the work at the Christensen Institute, and I continue to refer to its insights as I continue my work with some of today’s most impactful innovators. This book may just be the guide for those companies in growth markets. Tolaram now sells more than 4.5