BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

JUNE 24, 2016

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”

Marketing 56

Marketing Strategy Strategy Video 56

BrainZooming

SEPTEMBER 29, 2017

Inspired by an article in The Wall Street Journal by professor Scott Galloway, they lay out five strategic imperatives Amazon uses to disrupt markets and grow. We participated in conferences and client discussions recently where Amazon and its aspirations were an overwhelming focus. The Amazon Strategy DNA.

Strategy 73

Strategy Strategy Conference Marketing 73

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Mike Brown.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

JANUARY 24, 2019

I’ll be honest: my expectations were high for this innovation-focused conference , and I was doing my best to manage them. Far and away the finest conference I’ve ever attended, it was epic for several reasons. It all felt incredibly thoughtful, which is a surprising way to describe a conference. What’s Next?

Conference 74

Conference Strategic Thinking Creativity Resources 74

BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

FEBRUARY 28, 2018

That sentiment all revolves around our content marketing strategy. The client we’re onsite with today working on an innovation strategy comes with an intriguing history. By mid-year, he completed a Contact Us form on the website, wanting to discuss his brand’s innovation strategy. Brainzooming Has an Answer!

eBook 70

eBook Strategic Thinking Exercises Strategy 70

Leapfrogging

MARCH 15, 2024

For insights on staying ahead of the curve, consider exploring creating business strategy in a world of AI-driven rapid change. For insights on staying ahead of the curve, consider exploring creating business strategy in a world of AI-driven rapid change.

Disruption 100

Disruption Strategy Strategy Underperforming Technical Team 100

Leapfrogging

MARCH 15, 2024

The Age of AI and Business Strategy Understanding AI-Driven Rapid Change In the current landscape, AI-driven technologies are reshaping industries at an unprecedented pace. For insights on building robust business strategies in this disruptive environment, explore our guide on building business strategies for a disruptive world.

Strategy 100

Strategy Strategy Change Underperforming Technical Team 100

BrainZooming

OCTOBER 20, 2015

At the Chicago Traffic Club conference last week , I presented on social media strategy and content marketing. In an hour-long presentation, we spent considerable time discussing why it is a smart social media strategy for business-to-business salespeople to take an active role on social media platforms.

Strategy 40

Strategy Strategy eBook Marketing 40

BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. If there is a possibility that disruptive brands are blowing up conventional customer experiences in your market, here is a checklist of tactics you can implement to attempt to remain ahead of the situation: #1.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

OCTOBER 4, 2016

I attended a presentation on cultivating a creative culture delivered by Michael Perman, formerly of Gap, at The Marketing Conference last week in San Francisco. ndspark, the sessions brought together thirty team members from The Gap in three-day “mini-TED conferences” to capitalize on creative diversity.

Groups 91

Groups Creativity Conference eBook 91

BrainZooming

OCTOBER 15, 2015

The blog started on the Blogger platform in November 2007 after seeing Jessica Myers (who was at Garmin Industries at the time) speak at a conference about being able to start a blog for free in just ten minutes. Today, based on the post counter in WordPress, is our two thousandth blog. MM, 2K, 2000. Yes, you can do too much of a good thing.

Strategic Thinking 40

Strategic Thinking Exercises eBook Guidelines 40

BrainZooming

FEBRUARY 29, 2016

That proved to be true; since that time, we have collaborated on two American Marketing Association national market research conferences several years ago and a creative workshop a few months ago. I predicted at the time that it would not be the last time we worked together. Last Friday was my day for losses this Leap Year.

Leadership 40

Leadership Strategic Thinking eBook Conference 40

BrainZooming

NOVEMBER 4, 2015

I recorded a video for the Specialty Equipment Market Association (SEMA) that ties into my presentation at their conference on creative thinking skills and “Taking the NO Out of InNOvation.”. Innovation Strategy to Grow Your Business? Rapidly deploy effective strategic thinking exercises to spur innovation.

Creative Thinking 40

Creative Thinking Creativity eBook Strategic Thinking 40

BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. 3 Big Differences between Branding Strategy and Advertising. Advertising relates to marketing strategy.

Strategy 15

Strategy Strategy Comparison Conference 15

BrainZooming

NOVEMBER 28, 2017

He’s about to leave his job as a strategic planning and marketing VP at a Fortune 500 transportation company and he’s got this whole other direction mapped out for himself—he’s been blogging now for a couple of years in preparation for this move. Now it’s the fall of 2017. Because this kind of work isn’t work: it’s a calling.

Creativity 75

Creativity eBook Strategy Strategy 75

BrainZooming

AUGUST 29, 2016

We spent time together seeing “Mess Wright’s Dallas” and attending the Social Media Strategies Summit. To put it succinctly, Diane came in and kicked my creative and content marketing ass in the nicest possible way. Situations where your best strategy is taking business innovation underground.

Collaboration 68

Collaboration Meeting eBook Strategy 68

Adam Hartung

FEBRUARY 24, 2016

Another telltale of a company single-mindedly focused on execution, to the point of ignoring market shifts created by changing consumer tastes, improvements at competitors and the rapid growth of on-line retailing. There was no strategic thinking happening at WalMart, as executives believed there would never be a need to change the strategy.

Trends 36

Trends Competition Company Marketing 36