How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Creative Thinking Skills – 9 Fundamentals to Turn Talk into Strategy

BrainZooming

The challenge in a client meeting was developing the strategy for a later meeting intended to build support for a biennial community event. The team leader asked, “How is it possible to listen to us talk and turn it into a strategy so quickly?”. 9 Creative Thinking Skills to Turn Talk into Strategy. Listen for smart things people say , even if they are snippets, and incorporate those right away into the strategy.

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Creativity in Business – 48 Creative Appreciation Ideas

BrainZooming

Cheerleading for creativity in business isn’t difficult. Yet, you see people, departments, and organizations where overtly expressing creative appreciation doesn’t happen naturally – or happen at all. It could be nobody realized it is good business and good manners to appreciate creativity in business. Maybe it never occurred to anyone that celebrating creativity in business inspires creativity in others and leads to more ideas.

To Meet Your Goals, Burn Your Ships

helloFUTURE

creativity disruption motivation productivity strategy successStop Giving Yourself a Route Away from Your Goals Back during Greco-Roman times, a famous leader was landing a fleet of warships with thousands of men to seize land from the enemy.

Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results.

Creative Thinking Skills – Protecting Yourself from Creative Thinking Challenges

BrainZooming

Sometimes creative thinking challenges come from inside your own head. In many organizations, however, substantial creative thinking challenges come from leaders and cultures that may say they want new thinking, but seem to do everything they can to scuttle creativity. Do you work in one of those types of organizations that says one thing and supports another where creativity is concerned? Organizational Creative Thinking Challenges.

A 5-Level Collaboration Strategy Approach

BrainZooming

We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. Talking with someone who is struggling with identifying the best ways to signal the appropriate collaboration strategy approash, we hit on a variation on the Sergio Zyman decision levels. A 5-Level Collaboration Strategy Approach. T – The team (or team member) will figure it out and bring the finished product back to the team leader.

Branding Strategy – 3 Product Branding Ideas to Beg, Borrow, and Steal

BrainZooming

I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. 3 Product Branding Ideas to Beg, Borrow, and Steal. Suppose you are in a similar product branding situation. You need to reduce what your brand delivers, but still put sizzle into your product so consumers think it is an attractive option. Diet Coke Strategy: Translating small to sip-sized. From the Brainzooming Product Branding Lab.

Strategic Planning – 10 Keys to Collaborative Strategy

BrainZooming

Success factors in strategic planning and creating collaborative strategy were the central topics we tackled on an edition of Smart Companies Radio, hosted by Kelly Scanlon, the owner of Thinking Bigger Business Media, Inc., a company that publishes and produces a variety of publications, products and events that connect growth-minded business owners with practical strategies, resources and information that will take them to the next level of success.

Employee Engagement Strategies – Pigs, Chickens, and What Great Leaders Do

BrainZooming

The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation. If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook.

Answering Reader Questions on Strategy and Innovation Challenges

BrainZooming

We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face: People and Organizational Issues. “Internal politics” 3 Strategies for Navigating a Political Environment.

eBook 45

Creative Thinking Activities – 3 Questions to Stop Squandering Diversity

BrainZooming

Based on all The Brainzooming Group experience in helping clients generate new ideas and innovative strategies, diversity is vital to successful creative thinking activities. For example, at one of our client creative thinking workshops there wasn’t any of diversity to spare. So how did the participants sit in the large room for the creative thinking activities? 3 Questions to Stop Squandering Diversity in Creative Thinking Activities.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. 3 Internal Branding Strategy Challenges. In short they need strategic thinkers who can develop strategy and turn it into results.

9 Ideas on How to Involve a Team in Group Strategy Exercises

BrainZooming

Whenever possible, we try to help clients select a mix of people to participate in group strategy exercises. We review the importance of including front-line decision makers, functional experts, and individuals with creative perspectives. We are also proponents for reaching beyond familiar people that are always involved strategic planning meetings and drive the outcomes of group strategy exercises. 9 Ideas on How to Involve a Team in Group Strategy Exercises.

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto

BrainZooming

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy. Here are five keys we’ve found for successfully engaging employees in innovation strategy.

eBook 48

Design Thinking: the Road Towards Innovation

InnovationManagement

Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity. Strategies design thinking

Strategic Thinking Exercise – Use a New SWOT Nobody Expects

BrainZooming

Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! Go into your next strategy meeting with a different spin on this important, yet tired old strategic thinking exercise.

Who Needs Vision Statement Examples? Try these 6 Steps

BrainZooming

At a Brainzooming internal branding strategy workshop I was presenting , one attendee remarked about wanting more vision statement examples. From what she described, her company’s leadership had rushed to develop big strategy statements (such as a core purpose, vision statement, or mission statement), but was now rethinking its direction. 6 Steps to Figuring out Your Company’s Big Strategy Statements. Branding Strategy – The Best Brand Promise EVER.

7 Strategic Thinking Questions When Things Aren’t Working

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Creativity Implementation Innovation Performance Strategic Thinking Strategy Tools strategic thinking questionsWhat do you do when things aren’t working as planned ?

Strategic Planning – 3 Surprising Ways Online Collaboration Works

BrainZooming

We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always.

9 Strategic Thinking Questions to Start Strategic Conversations

BrainZooming

Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Related posts Strategic Thinking Questions – What defines an Idea or a Product Name?

Strategic Thinking Exercises – 11 Things Running through a Facilitator’s Head

BrainZooming

We facilitated a two-day innovation strategy workshop for an industrial company. The company wants to make significant changes to a major production process. During the innovation strategy discussions, we addressed the production process changes from five different perspectives. In each of the five mini-innovation strategy workshops, we had a group of core team members, plus people familiar with each perspective.

Strategic Thinking Exercise – An Alternative Vision Statement Approach

BrainZooming

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. But making fifty top executives “guess” and articulate what the CEO already thinks (which is very common) is a recipe for wasted time and a frustrating strategy meeting. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results.

Strategic Planning Exercises – 6 Ways to Organize Lists of Ideas

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Creativity Performance Strategic Planning Strategic Thinking Tools lists matrixDo you ever get stuck with a big list of items and struggle to make sense of it all ?

Leadership Skills – 8 Ways to Fake It Until You Make It

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Creative Thinking: What Is the Right Size for a Brainstorming Group? Brainzooming - All Posts Collaboration Implementation Performance Strategic Thinking Strategy Tools leadership skills

Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. Increase focus for your team with productive strategy questions everyone can use.

Who Should Facilitate Strategic Planning? 10 Vital Characteristics

BrainZooming

Have a strong grounding in business, creative, innovation, and strategic principles. Want to have someone outside your company make your strategic planning work for you in a creative, mentally stimulating and result-oriented way? 10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results.

Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

41 Surprising Things about Community Collaboration Done Well

BrainZooming

It’s often a challenge to describe what Brainzooming is to people that haven’t participated directly in collaborative strategy or innovation workshops. It’s such a foreign idea to most people that you can invite more than a couple of people together to collaborate and actually have an incredibly productive experience. We definitely have the experience and proven processes to bring your community together productively and successfully! – Mike Brown.

You Can’t Fix Morale

CorporateIntel

We talk about a lot of things: leadership talent, product quality, business model. We talk about creativity and innovation, passion for excellence, dedication to the customer experience. The CEO, also rumored to be teetering, has said repeatedly everyone needs to “work smarter, not harder,” but no one is sure which product in the pipeline is going to carry the day. You can fix a product.

Team Collaboration – 14 Benefits from Pre-Meeting Outreach

BrainZooming

In the new Brainzooming strategy eBook 321 GO! , we share common situations standing in the way of successfully implementing your most important strategies. Related posts Strategic Thinking Exercises – Group Collaboration the Right Way 7 Collaborative Strategic Planning Process Impacts (Even if the Plan Sits on the Shelf) Branding Strategy – 3 Ways to Invite Productive Strategy Input Creative Thinking – Who are the best collaborators?

Strategic Thinking – Job Descriptions Don’t Define Innovation Potential

BrainZooming

Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Creativity Innovation Insights Strategic Thinking innovation opportunities strategic conversationsWe were working with a team responsible for a highly focused internal process that includes a customer-facing aspect.

12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” While leading strategy development in a new company poses challenges (including needing to learn a tremendous amount as you go), it has a comparable number of advantages (Including not laboring under preconceived ideas about how the organization does things). Four Must-Know Ways to Read a Strategy Document.

15 Things to Look for in a Business Collaboration

BrainZooming

There is a mutual contribution from both parties toward the strategy and ideas. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Related posts Work Team Dynamics – 9 Ways to Signal Collaboration Opportunities Creative Thinking – Who are the best collaborators?

Colorado Innovation Training

Gregg Fraley

Essentially this is intensive, hands-on workshop that trains people in innovation frameworks, and tools for strategy, ideation, research, and project management. It’s a course for innovation project managers, consultants, intrapreneurs, and entrepreneurs who want to have more productive strategy, idea generation, and innovation action plans. One reason is they are now able to facilitate their own strategy and ideation sessions, that can save a lot of money.

Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

Since all the companies competed with one another, each one needed to determine its own business strategies. And if it’s bad, use other strategic thinking exercises to gently bring the ideas back to something smarter and more productive. – Mike Brown. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

5 Keys to Streamlining Strategic Planning

BrainZooming

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.

Strategic Thinking – 6 Ideas to Put a List in Order

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Creativity Performance Strategic Thinking Tools lists matrixDo you ever get stuck with a big list of items and struggle to make sense of it all ?

Strategic Planning Exercises – Two Types of Structure, One Works

BrainZooming

You can provide people with strategic thinking exercises, creative thinking tools, strategy questions, and ways to collaborate with one another, using structure to help imagine better strategies. This means there is no opportunity for productive collaboration to devise the plan. Productive Structure for Strategic Planning Exercises. Increase focus for your team with productive strategy questions everyone can use.

11 Boring Details for Making Strategic Planning Fun*

BrainZooming

Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Creativity Innovation Performance Strategic Planning Strategic Thinking Tools

Organizational Change – 15 Articles for Unfreezing a Team

BrainZooming

mini-Book, we ask a question about the biggest strategy implementation opportunity or challenge the individual is facing in his or her organization. Creating Organizational Change and Change Management – 4 Strategy Options. New Business Ideas and a Creative Block in Your Organization. 9 Strategic Thinking Questions – Helping Teams Execute Strategy. Innovation Strategy – 4 Organizational Change Management Struggles at Disney.

How to Develop Your Idea to Become the Next Big Thing Using Kanban System?

IdeaScale

The Kanban system is a visualization strategy that helps you manage innovative development projects. Kanban can help you eliminate bottlenecks and pain points across your processes , which are likely limiting your team’s creative productivity. Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. It allowed more accurate inventory tracking and much better reproduction strategies.

System 100

10 Project Planning Questions for Launching New Programs

BrainZooming

What is the business strategy behind launching this new program? Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage more employees in strategy AND implementation success.