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Five reasons why few companies are data driven

Jeffrey Phillips

For years now, we've heard of the importance of becoming a "data driven" organization. Being data-driven, we are told, means making decisions not based on gut instinct or what managers believe is true, but based on evidence, on hard data. So, why is it that so many companies cannot make decisions based on their data?

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How to Draw Innovation Inspiration From Customer Data

IdeaScale

Data is the most valuable tool that any business has access to today. Data can show you where you sit in your … Continued. The post How to Draw Innovation Inspiration From Customer Data appeared first on IdeaScale. The post How to Draw Innovation Inspiration From Customer Data appeared first on IdeaScale.

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How to Effectively — and Legally — Use Racial Data for DEI

Harvard Business Review

To sustain DEI progress in this time, companies should focus on curtailing the usage of racial data that is the most legally risky, while taking decisive action to continue using racial data to eliminate discrimination, remove bias, and create fairer workplaces.

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How to Use Generative AI and LLMs to Improve Search

TechEmpower Innovation

Moreover, LLMs come equipped with an extensive knowledge base derived from the vast amounts of data they've been trained on. For businesses, this means tapping into a broader informational spectrum without the need for manual data entry or updates. Broadly speaking, data can be categorized as either structured or unstructured.

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The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Do you have the vision to combine beauty with brains, thereby driving decisions with data? What value do you see in your data? Joe Perez will go over the five "Stages of the Spectrum" in action while discovering the difference between impact and influence, and how that difference plays into making data actionable.

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How to Search for the Right Startup to Partner With

HYPE Innovation

And if you decide that you want to partner with one of them, how do you find “the One” among the overwhelming amount of data and possibilities out there? If you’ve ever paid attention to the number of new startups emerging every single day, you’ll know it’s a challenge to decide which ones are actually worth paying attention to.

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How to Give Bad News

Destination Innovation

Share data and hard evidence rather than opinions. The post How to Give Bad News appeared first on Destination Innovation. You owe them that. Now you have to tell the whole team the news. Here is a plan for that meeting. Start with the facts. Explain the detail behind the decision. Be clear and honest.

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Modern Data Architecture for Embedded Analytics

Every data-driven project calls for a review of your data architecture—and that includes embedded analytics. Before you add new dashboards and reports to your application, you need to evaluate your data architecture with analytics in mind. Expert guidelines for a high-performance, analytics-ready modern data architecture.

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LLMs in Production: Tooling, Process, and Team Structure

Speaker: Dr. Greg Loughnane and Chris Alexiuk

However, during development – and even more so once deployed to production – best practices for operating and improving generative AI applications are less understood.

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Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Storyboarding is a simple way to start integrating both perspectives into a complete picture of how the user experience impacts the business model. How to instrument qualitative metrics and when not to.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making. During this discussion, we'll talk through: Leveraging data to make feature decisions. How to involve and align key stakeholders in prioritization discussions.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Without it, you can’t find and reach your target accounts.

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What We Learned From Our Own Data-Driven ABM Strategy

Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. On the surface, this is an accurate statement. So, what does ABM look like in 2022?