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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

An ‘Internet Tech’ Career Path: Dumb Luck or Planned Destiny? And what is motivating me still today to stay on top of this cutting-edge changing tech world we live in today? “For those of us who made a career out of internet tech, was it dumb luck to be in the right place at the right time?”

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Driving Success: Harnessing the Power of the Startup Ecosystem

Leapfrogging

Central to the ecosystem’s functionality are the startups themselves, which are typically characterized by their innovative approaches to solving problems and capitalizing on market opportunities. The ecosystem offers corporate entities various avenues for engagement, such as startup investment , partnerships, and acquisitions.

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Wolters Kluwer Podcast – How Innovation Awards Can Fuel Business

IdeaScale

Wolters Kluwer serves a broad range of demanding markets, including healthcare, legal, accounting, compliance, and finance industries, with an enormous range of products including cloud computing, software, publishing, outreach materials, and more. “We do a cross-divisional cross-functional review of those ideas. Better Results.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Supercharge Your Startup: The Magic of Startup Accelerator Programs

Leapfrogging

These programs can be a pathway for corporations to tap into the startup ecosystem , identify cutting-edge technologies, and integrate startup innovation into their existing lines of business. This engagement is becoming increasingly significant as industries face rapid change and the need for continuous innovation becomes imperative.

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Small Entities, Big Impact: The Surprisingly Sized World of Sustainable Development

Anaqua

By David T Dickens, Senior Technical Support Engineer at Anaqua. When it comes to innovation in green technology, it’s not just the major corporations that are making the difference. Some investments are in areas where there is both a large tech infrastructure and clear effects of changing climate.