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Using Lean Innovation in the Product Development and Commercialization Process

Moves the Needle

But how can an enterprise organization re-invent product commercialization? Lean Innovation doesn’t begin and end with product development. It does not include product development. Most companies have a product development process that is completely separate from their go to market strategy.

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Product development through hypotheses: formulating hypotheses

etventure

Product development is confronted with the constant challenge of supplying the customer with a product that exactly meets his needs. In our new blog series, etventure’s product managers provide an insight into their work and approach. The focus is on hypothesis-driven product development.

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Product development through hypotheses: formulating hypotheses

etventure

Product development is confronted with the constant challenge of supplying the customer with a product that exactly meets his needs. In our new blog series, etventure’s product managers provide an insight into their work and approach. The focus is on hypothesis-driven product development.

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Rapid Experimentation: The Fast Track to Overcoming Uncertainty

Moves the Needle

Rapid experimentation holds immense value in generating evidence to support decision-making, inform strategies, and propel businesses toward success. However, the rise of Lean Startup methodologies, popularized by Eric Ries in his book “The Lean Startup,” brought rapid experimentation to the forefront.

LEAN 52
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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

The purpose and value of experimentation (from a scientific and product perspective) is to produce new information. From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.

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The Right Way to Do Lean Research

Boxes and Arrows

StartX , a nonprofit startup accelerator, recently devoted an entire day to the role of design in early-stage companies. Each panelist had made their mark on how design is done in start-ups: Laura wrote the influential O’Reilly book on UX for Lean Startups, and Todd penned the bestselling Rosenfeld Media Prototyping book.

LEAN 103
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So Where Is Innovation Heading?

Paul Hobcraft

I have written a fair amount about the new innovation era, offering a view on its future design. One that is jumping to a fresh cycle of innovative design. We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design.