Why “Path-to-Value” is Crucial for Corporate Innovators
Imaginatik
MARCH 1, 2018
Recent conversations with a new Imaginatik client, from late 2017, have stuck with me these past few months. It highlights the importance of a new concept that every corporate innovation leader needs to internalize: the Path-to-Value for each innovation. If this notion is not already in your vernacular, it needs to be. To understand why, we’ll dig into the story from this client.
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