Engagement Innovation Processes Marketing Meeting 
Paul Hobcraft
JULY 30, 2020
It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.
Paul Hobcraft
FEBRUARY 1, 2018
Innovation management itself must become “fluid” in design, in adaptation so the right approach is to be constantly ‘adaptive’ and put together what is needed to tackle the challenge that needs resolution. In my view I visualize a new integrated innovation engagement platform to be like this shown below. Your thoughts?
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Leapfrogging
AUGUST 25, 2021
What continues to surprise me is how often leaders lack a clear understanding of what the value proposition is that they are providing to customers before developing new products and services to meet their needs. . A solution is a good fit for the market when its features align with what the customer needs from the product or service. . .
Paul Hobcraft
MAY 9, 2023
I finished my last post, “ Are we EVER going to embrace innovation? ” With the argument, we need to change the innovation narrative and significantly update the innovation approach and processes to meet today’s and tomorrow’s business challenges. This evolved over many years.
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Paul Hobcraft
MARCH 23, 2020
In any innovation process, these “proof points” become “go / no go” decisions. The question of who makes those calls becomes a real focus of determining at the next COP26 meeting, to be (hopefully) held in the UK in November 2020. We need innovation to drive change and behavior.
Paul Hobcraft
JUNE 16, 2023
The thrust of the framework is “ Organizations can create a more comprehensive and effective innovation ecosystem by utilizing building blocks as components of the innovation stack, guiding platform development using the innovation stack, and supporting the innovation stack with a platform.
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