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Effective Non-Contact Innovation

100%Open

We do this by inviting speakers to give presentations on a certain topic or theme – the most recent being Innovation Is No Longer A Contact Sport – followed by Q&As and general networking time. Exploit – how to take winning concepts to market. Extract – how to choose the best ideas.

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What Does the U.S. TikTok Ban Mean for Marketers? What Brands Should Know

Brunner

Marketers are asking, “Now what?” Brunner manages TikTok as a marketing channel for clients in industries from building supplies and auto insurance to consumer packaged goods and quick service restaurants. Each brand must make its own decision, considering its unique marketing goals and brand positioning.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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Our Need Is To Shape Innovation Dynamically.

Paul Hobcraft

Here, market trends evolve, new technologies emerge, and consumer preferences shift lightning-fast. The rapid changes in technology, customer expectations, and market dynamics make it imperative to equip oneself with the latest knowledge and tools. If you want to jump-start on this, then get in touch by contacting me here.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Expanding Into New Markets? Here Are Some Helpful Tips

IdeaScale

Expanding into new markets can be a lucrative business move, but it’s one that should be taken with care. Before you so much as dip a toe into a new market, you need some idea management. What’s Your Market? Can you demonstrate it, in a context that will engage them? Which market do you want to enter next?

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Community Engagement Tips

IdeaScale

We asked our Innovation Strategists at IdeaScale to share some community engagement tips: “Post a video of a key high-level sponsor showing support for the campaigns that you’re running. Use and re-use all marketing and communications tools you can dream up. The post Community Engagement Tips appeared first on IdeaScale.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. Use intent data to improve program engagement.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.