How to Kill Innovation Projects
Destination Innovation
APRIL 20, 2020
Starting exploration projects. Listening to customer feedback. Killing the weaker projects. They are all important but I believe that the most vital is #8 – the ability to kill off the weaker projects. Starting evaluation projects is harder but you need to start many because no-one knows which will succeed. If you start 20 projects it is likely that you are going to have to eliminate at least 17 or 18 of them.
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