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How to Use Generative AI and LLMs to Improve Search

TechEmpower Innovation

Artificial Intelligence (AI), and particularly Large Language Models (LLMs), have significantly transformed the search engine as we’ve known it. This presents businesses with an opportunity to enhance their search functionalities for both internal and external users.

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Apple emerges as search's ultimate kingmaker

IdeaSpies

Google’s antitrust trial has laid bare just how much the search giant relies on its competitors - and how vulnerable that makes it. That’s why it pays billions to be the default search engine on iPhone and Macs. Why wouldn’t Apple build its own search engine? Half of Google’s traffic and revenue comes from Apple.

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Brunner’s Search Engine Marketing Team Earns Prestigious Google Ads Search Professional Certification

Brunner

Search engine marketing is an important — and highly effective — piece of the marketing mix for many companies, including plenty of Brunner clients. Paid search, also known as SEM, can be very complex and changes constantly. But with the new Google Ads Search Professional Certification, the landscape has changed dramatically.

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9 Critical Capabilities Of a Modern Enterprise Search

Acuvate

9 Critical Capabilities Of a Modern Enterprise Search In these unprecedented times where you don’t have your colleagues available on the next desk, searching for that one doc that you discussed on that one Zoom call that Friday is a challenge bigger than ever before. According to McKinsey, employees spend 1.8

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Will TikTok Become the New Paid Search?

Brunner

As noted from TechCrunch, nearly 40% of Gen Z users prefer searching on TikTok over Google Search & Google Maps “for discovery purposes”. For many advertisers, TikTok will not be the final place of conversion no matter how much search activity it’s generating. However, you may have had a tougher time when proving ROI.

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Generative AI Won’t Revolutionize Search — Yet

Harvard Business Review

There are major practical, technical, and legal challenges to overcome before tools like ChatGPT reach the scale, robustness, and reliability of Google.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Learn how capturing buyers’ search behavior in real time can shorten your sales cycle. In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition

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Catch Them If You Can: The Passive Candidates Edition

To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects. Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them!

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Basic search: Easily search using keywords, job title, location, industry, and more. Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. We have added 10's of millions of personal emails and mobile records.