How Jobs Theory can help address the loneliness epidemic
Christensen Institute
OCTOBER 30, 2023
And just a few months ago, the US Surgeon General, Dr. Vivek Murthy, published an advisory on loneliness and social isolation, declaring it an epidemic. It explains that people don’t simply buy products or services; they “hire” them to make progress in specific circumstances (what we call their Job to Be Done, or “job” for short).
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