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Podcast S4E92: Adrian Mills – Bringing creativity into consulting

Idea to Value

In this episode of the Idea to Value Podcast, we speak with Adrian Mills, Partner for Creative, Brand & Advertising at Deloitte Digital in Australia. We speak about why a consultancy would bring in advertising people, and his experience in building creative capabilities within a large company.

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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.

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Unleash the Power of Lateral Thinking for Inspired Innovation

IdeaScale

It’s a useful tool, but it only goes as far as its starting topic and can be confined by the data you have and the assumptions with which you start, both of which can shift quickly. Lateral thinking is useful to even the staidest of industries because it offers fresh perspectives. How would you advertise if you only had email?

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Podcast S2E41: Rodd Chant – What it takes to be a Creative Director

Idea to Value

Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals. 00:05:30 – What myths people misunderstand about what it is like working in advertising.

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

Luke Thimons, Senior Specialist, Channel Marketing “We’ve used it to take a first run at explaining a complex topic in a simpler way, right down to telling ChatGPT what reading level to write for and how many words we need. Advertising in our digital age is all about speed, accuracy, data, and optimization. It’s a very versatile tool.”

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. Thinkers360: How do you utilize Thinkers360?

Video 52
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Thought Leader and Influencer Interview with Maria Villablanca Co-Founder and CEO, Future Insights Network

Thinkers360 - Thought Leader Interviews

Maria is the host of the Transform Talks Podcast , interviews thought -leaders, executives, academics on the topics of the supply chain and business transformation. Maria is a Supply Chain expert and has earned numerous awards for her contribution to the supply chain industry. MV : Speaking with industry leaders.

Video 52