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IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands

Brunner

If you’re a building supplies brand marketer (or just love home buying trends), read on for the top NAHB findings for 2024. That’s the highest percentage since 2007. Technology in the Home: Programmable thermostats, security cameras, and video doorbells rank among the most desired technology features. Let’s talk!

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How Technology is Shaping Marketing in the Next Decade

Innovation Excellence

Nobody even heard of mobile marketing, content marketing or big data. If you took a reasonably competent marketer from 2007 and transported her to today, much of what she knew about her job would be irrelevant. Ten years ago, social media was in its infancy. The iPhone hadn’t even been launched yet. We’re at a.

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Optimizing R&D Resources: Strategies for CTOs and Innovation Leaders

ITONICS

Between 2007 and 2022, corporate R&D spending grew with a CAGR of 5.2%, underscoring the importance of R&D in driving future growth and market differentiation ( Global Innovation Tracker, 2023 ). In the past decades, research and development (R&D) expenses have surged across various industries.

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How Facebook misses out on Talent

Destination Innovation

There are pervasive myths that older people are stuck in their ways, lack creativity and dynamism and cannot cope with new technology. In 2007 at age 22 Mark Zuckerberg profoundly stated, ‘Younger people are just smarter. Of course some older people are complacent, stubborn and technology averse – but so are some youngsters.

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Why Government is Essential for Private Sector Innovation

Destination Innovation

Steve Jobs announced the iPhone to the world on 9 January 2007. It became a platform for secondary markets in apps, music and videos. But as the economists, Marianna Mazzucato and Tim Harford, have shown, the iPhone could not have been a success without at least 12 technology innovations on which it is dependent. Memory chips.

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Congressional testimony on higher ed: Allow for innovation, incentivize student outcomes

Christensen Institute

There’s a saying in efficient markets for goods and services. What would a better market look like? Taxpayers are as well. The customer is always right. What they demand is ultimately met. If Apple doesn’t offer an iPhone that delivers value, customers look elsewhere, and Apple has a choice: improve or wither.

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The New Game Or Is It? Asset Orchestration

Paul Hobcraft

They might be operating at the two ends of the current internet trading spectrum and are coming from different market maturity positions but it is the asset management that is becoming critical for delivering the profit or dragging performance. I quote “I’d say Amazon are “ asset heavy ” whereas Alibaba remains “asset light”.

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