article thumbnail

Innovative Ideas for Combining Traditional and Digital Marketing

InnovationManagement

In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.

article thumbnail

Introducing the shift towards Autonomous Innovation

Innov8rs

By 2010, the Lean Startup methodology built upon these principles, emphasizing rapid experimentation and customer feedback to guide businesses towards sustainable business models. ABInBev has created the world’s first beer and full marketing campaign made with AI, naming it Beck’s Autonomous. million potential combinations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Implementing Open Innovation: Insights from Ariana Smetana of AccelIQ Digital

Qmarkets

After that, I decided to chart a different course by exploring my other interests and developing my creative side, which I expressed by founding an interior design and workspace strategy firm in 2010. Market Expansion: Collaborations can offer entry into new markets or customer segments. A clear vision will guide the strategy.

article thumbnail

Open-Source Innovation: Insights from Ariana Smetana of AccelIQ Digital

Qmarkets

After that, I decided to chart a different course by exploring my other interests and developing my creative side, which I expressed by founding an interior design and workspace strategy firm in 2010. Market Expansion: Collaborations can offer entry into new markets or customer segments. A clear vision will guide the strategy.

article thumbnail

Culture Jolt #22 - Invest in a new paradigm, not just a new strategy

Values Centered Innovation

The result can be profound insights into yourself and others that bring out your full, innovative potential, whether in small, daily tasks or major projects. . Innovation is a popular branding and marketing strategy. The global market is flooded with innovation models, processes, tools, techniques, and slogans like “innovate or die.”.

article thumbnail

First 3 predictions for post-COVID world

Jeffrey Phillips

The rule of the boomers has been been a short ride, from the 1990s till today, and mostly a sugar high, fueled by a rapidly rising stock market and cheap money, but leaving little behind in terms of infrastructure. But what happens when at least two important legs of the real estate market weaken or collapse?

Trends 157
article thumbnail

Crowdsourcing Open Innovation: Insights from Ariana Smetana of AccelIQ Digital

Qmarkets

After that, I decided to chart a different course by exploring my other interests and developing my creative side, which I expressed by founding an Interior Design and Workspace strategy firm in 2010. And now you head up Accel IQ Digital… what led you to the decision to set it up?