Remove 2012 Remove Company Remove Design Remove Marketing
article thumbnail

The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012.

article thumbnail

Trust the Customers, Not the Experts

Destination Innovation

Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. After graduating he developed this idea and presented it to luggage companies who thought it was a toy. Your company is currently worthless.” Rob Law and Trunki.

Design 316
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison.

article thumbnail

“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question

Leanstack

Every company needs to simultaneously optimize their existing business model (sustain) and search for the next evolution of the business model (disrupt). And companies that continuously outlearn their competition win. How do you define traction and measure product/market fit? - even if you currently are the status quo.

LEAN 76
article thumbnail

To reach young adults, companies like The Home Depot Rental are finding success on TikTok

Brunner

In particular, the company wanted to connect with Millennials, born between 1981 and 1996, who are first- or second-time homeowners and have renovations or ongoing projects to complete. . TikTok puts video storytelling at everyone’s fingertips — including companies that are competing for share of voice on overcrowded platforms. .

Company 75
article thumbnail

Organizational Design: Clearing the Runway for Collaboration and Breakthrough Thinking

Innovation Excellence

Technology has allowed numerous industries to grow at a rapid pace and has streamlined countless business processes…but it still can’t learn, design, and discover the way people can. For these reasons, it’s crucial for leaders to design organizations with their people in mind. Designing Human-Centered Teams. Bech, 2017).

Design 55
article thumbnail

Nine Short Innovation Lessons from Lego

Destination Innovation

Lego is now revered as one of the most innovative and successful companies in the world. But in 2003 the company was $800m in debt and on the verge of bankruptcy. It is currently rated the number one toy company in the world and the world’s most powerful brand. They asked customers to help design new products.