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Why I have a problem with the Global Innovation Index

Idea to Value

INSEAD Business School, along with Cornell University and the World Intellectual Property Organisation have just released their analysis of the world’s most innovative countries for 2016. Top 10 Most Innovative Countries 2016, GII 2016. comparative benchmarks, industry analysis). Market Sophistication.

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Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Emotional marketing is an ironically scientific approach, one that takes into account the inner workings of the human brain, Sawyer explained.

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The State of Crowdsourcing in 2016

Innovation Excellence

Based on an updated 2015 dataset, the eYeka report provides an analysis of the latest evolutions of how the world’s largest companies are leveraging creative crowdsourcing. The report looks into which sectors, companies, and brands are the most active users of crowdsourcing for marketing and innovation, with a specific focus on FMCG.

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2019 USPTO Patent Statistics: Breaking the Trend

Anaqua

According to a 2019 USPTO patent statistics analysis using Anaqua’s AcclaimIP analytics software, last year there were 392,616 granted patents–a 15% increase from 2018. Even with 2019’s increase in overall patents granted, the top grantees continue to drive the market. Filed in 2016, 122 Grants.

Trends 86
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Forget Best Practice, Think Always Of Learning Next Practice

Paul Hobcraft

No one can maintain the past, much of our systems are rooted in the 20 th century, in markets that were predictable and where supply and demand were simply managed to seek out the status quo. Network analysis and social capital. Weak signals, probe, sense, and respond. Primary perspective on the parts. Primary perspective on the whole.

Learning 162
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Digital transformation in the insurance industry: innovation revolutionizes business model

mjvinnovation

In order to meet new demands and be updated in a competitive market, companies are increasingly investing in digital solutions, with mobile devices, Internet of Things, Telemetry, among others. These preferences are important for insurers to rethink the market and develop innovative product and service offerings. For insured.

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How to strengthen your innovation capabilities for growth and profit?

Innovation 360 Group

Which ideas you can bring to market faster with greater confidence. You will also be given a 40-page personalized analysis on how to create a culture of innovation in your company. Where to allocate resources to achieve a balanced innovation portfolio. About Innovation360’s CEO, Magnus Penker.