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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms. And in the field of digital advertising… read up on marketing news.

Industry 213
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Summaries of the 50 Best Business Books

Destination Innovation

by Brian Tracy – 2001 Mindset by Carol Dweck – 2006 Go-Giver by Bob Burg and John David Mann – 2007 Thinking Fast and Slow by Daniel Kahneman – 2011 Thrive by Arianna Huffington – 2014 Atomic Habits by James Clear – 2018 The post Summaries of the 50 Best Business Books appeared first on Destination Innovation.

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Small Business trends to look out for in 2018

IdeaSpies

Social media advertising presents a new way to connect with your audience in a timely and relevant manner which has reduced media spend in traditional outlets such as TV and PRINT. To hear more about these ideas or developments, the Australian Small Business Champions Conference is being held at The Star, Sydney between April 21-22, 2018.

Trends 57
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The Rise in Data Privacy and Its Impact on Your Brand

Brunner

In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising. As laws are becoming more prevalent, gathering PII via cookies and pixels has become a bit more complicated for digital advertising.

Data 94
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The Data Economy & GDPR – Innovating around Regulation!

IdeaScale

The EU directive of data-protection, privacy and general regulation of its data-economy is largely tied to the upcoming launch of the GDPR regime in May 2018. They however do pay for it – indirectly by buying from services that advertise on each of those platforms. Especially, when it comes to the European Union! GDPR & Data.

Data 150
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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

According to a 2018 Forbes article, 89 percent of companies compete mainly on the basis of customer experience. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers. Your customers should always feel like their feedback and concerns are heard.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

A 2018 study conducted by the Harvard Business Review found that companies with higher-than-average levels of diversity in the workplace had 19% higher innovation revenues. In a 2018 study of over 1,000 companies, it was determined that companies with more-diverse leadership were 43% more likely to exhibit higher profits (McKinsey).