Jeffrey Phillips

Why corporate innovation is harder than a startup

Jeffrey Phillips

Since innovation is a difficult and often misunderstood word, or perhaps just because it is used to mean different things in different contexts, it can be difficult to understand why innovation at an entrepreneurial company or a startup is different from innovation in a corporation.

Innovation and the Baskin-Robbins effect

Jeffrey Phillips

I'll start out this post by noting that I like ice cream. In fact, one could say that I am a connoisseur of ice cream. I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. Wisconsin, for example, has a lot of custard shops.

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What to innovate now

Jeffrey Phillips

For years, actually almost two decades now, I've been working with corporations, government agencies and non-profits to help them generate new ideas and create new products and services.

Agile 219

The best time to innovate is in the aftermath of a crisis

Jeffrey Phillips

I've spoken recently with a number of people employed by companies, large and small, and to a number of consultants. The list of challenges most businesses face in the aftermath of COVID is rather significant.

Change 253

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Why generalists will become more valuable

Jeffrey Phillips

As we leave the COVID lockdown and the economy picks up steam again, I think many businesses will recognize a need for more generalists on their team. That could pose a problem since so many people have structured themselves and their careers as specialists.

Data 235

Do you know how much your customers needs have changed?

Jeffrey Phillips

I'm writing a (probably too soon) series of posts on what I've learned as we all return from the COVID epidemic. Previously, I wrote that companies will need to focus on business model and process innovation over product innovation. You can read that post here.

Change 224

It's past time to think the unthinkable

Jeffrey Phillips

I've been noodling lately about what new way of thinking or new perspective or approach we can bring to companies and organizations that may help break what I think is a current innovation gridlock.

Change 219

Innovation project or Innovation Capability?

Jeffrey Phillips

I've been writing, speaking and consulting about innovation for over 15 years, and I'm constantly amazed by the different perspectives and definitions about innovation.

Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy.

What shapes your thinking?

Jeffrey Phillips

There's a famous saying, attributed to Marshall McLuhan, who is reported to have said - we shape our tools, and then our tools shape us. Supposedly Churchill said something similar, only about buildings. I think what was attributed to McLuhan is true - we shape our tools, and then they shape us.

Tools 215

What is Digital Transformation?

With the changing trends in the business world, it is more and more necessary to embrace digital transformation in business. Find out how to succeed in this ever-changing environment.

Two documents that tell you all you need to know about innovation

Jeffrey Phillips

If you believe everything you hear, or read, within your corporation about innovation, you may end up a bit disappointed. As we've seen over the last two decades, talking about innovation is easy, but implementing it and realizing the benefits are a bit more difficult.

Ready or not, the future is unfolding

Jeffrey Phillips

I'm back to talk about understanding the future, returning to a subject that I think needs much more examination. By this I don't mean trying to find out when we'll all get our promised jet backpacks and fly to work rather than drive.

Trends 215

The cost of innovation

Jeffrey Phillips

For many years, in writing this blog, and in leading innovation projects for my clients, I tried to advocate for the benefits of innovation. After all, as the saying goes, sell the sizzle, not the steak.

Building a lasting innovation capability

Jeffrey Phillips

I've been asked a number of times, by companies large and small, how to create an innovation capacity that lasts. This is a really interesting and important question, with a distinction.

The great GE innovation experiment

Jeffrey Phillips

GE, once a large conglomerate, has announced that it will divide itself into three companies , a healthcare company, an energy company and an aviation company.

Agile 141

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

The best of times or worst of times for innovation

Jeffrey Phillips

Lately, when I talk to people in large organizations, universities and corporations, I feel like I'm in the middle of a country western song, or a Dickens novel. People and leaders tell me they are distracted, dismayed, disappointed, exhausted, and wondering what the future will hold.

Exploding the explosion of innovation myths

Jeffrey Phillips

I found an article today on the web that was published by the Wall Street Journal in September 2021 , that claims to explode the myths about innovation.

Book Review - Built to Innovate by Ben Bensaou

Jeffrey Phillips

Since I am an innovation consultant, working with Fortune 500 companies to build innovation capacity, and I regularly blog on this site about innovation topics, I often have the opportunity to review new books about innovation.

It's the end of the world as we know it, and I feel fine

Jeffrey Phillips

For those of you who were listening to radio and, yes, buying compact discs back in the 1990s, you may recognize the headline of this post as the title to an R.E.M It also depicts what innovators and entrepreneurs should be thinking in the middle of this COVID epidemic.

Trends 227

Fractional CTO Services Crafted for Tech Startups

Your startup is growing, and you realize that the next addition to your team should be someone with a technical background. Download this guide to discover the 3 steps for finding the perfect hire!

Why innovation must become the new core competency

Jeffrey Phillips

I've been thinking a lot lately about innovation in corporations, first, because that's what I've been doing for close to twenty years, and second, because I kept wondering when the switch would flip and we'd see more consistent innovation from large corporations on a continuing basis.

Agile 149

The cost of delaying innovation

Jeffrey Phillips

Right now, as we (hopefully) emerge from the COVID pandemic in late summer 2021, there is a real debate underway in a lot of corporations. The debate is about whether or not to fund innovation work, and if the decision is positive, how much to spend or invest in innovation.

Reversing your thinking

Jeffrey Phillips

I was speaking with a good friend whose vacation home was threatened by wildfires out west. We spoke about issues like climate change, and controlled burns and other issues that lead to more fires, and more destructive fires. His parting shot to me was - you are an innovator.

The appropriate innovation speed: slow, then fast

Jeffrey Phillips

As a writer, you are at risk of "jumping the shark" when you start quoting your own material. However, I could not help going back into my archives to dredge up a post I wrote almost ten years ago, which was entitled Innovation Fast and Slow.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

As digital transformation unfolds, it pays to be a generalist

Jeffrey Phillips

I remember the hubbub surrounding Dan Pink's book A Whole New Mind , in which he stated that the future (this was back in the early 2000s) would belong to right brained people, because machines would ultimately automate anything that could be easily documented and that followed a standard process.

One constant and one big change to consider in your business

Jeffrey Phillips

David Bowie sang a song about change called Changes. He spoke about the need to change - to "face the strange" - and find a new reality. Another band - Rush - talked about change as well. In their song Tom Sawyer, they wrote that "changes aren't permanent, but change is".

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The problem with trend spotting

Jeffrey Phillips

I am a huge fan of trend spotting and scenario planning. Most companies simply do not understand the insight and the power that developing and interpreting trends and scenarios can provide.

Trends 157

Practicing for an emerging future

Jeffrey Phillips

I'm writing this in the stages of the corona virus outbreak in the United States where we've finally decided to take the virus and its impact seriously. While the virus may not be as deadly as some other viruses, it is clearly contagious.

Trends 228

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

When it comes to understanding customers, you can't handle the truth

Jeffrey Phillips

With all due respect to Jack Nicholson, who said this line in A Few Good Men, and to Aaron Sorkin, who wrote the words, most companies cannot handle the truth about the wants and needs that their customers have, because the truth is inconvenient at best, and often ignored at worst.

Red pill or Blue pill innovation

Jeffrey Phillips

As readers of this blog (and you know who you are) are bound to know by now, I am a movie fanatic. I love good movies, average movies, older movies and so forth. I like movies that I can quote, and also like movies that are based on my favorite books.

What innovation leaders share with military leaders

Jeffrey Phillips

I'm a fan of military history, and it is always striking to me to see how much new product development and innovation can learn from the military and vice versa.

Three vital factors for innovation success

Jeffrey Phillips

I've been thinking a lot about how innovation, both how it is done, and who does it, has changed. Going back into history, innovators were the rare people (Newton as an example) who had time and talent to innovate.

Tools 141

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Staffing for growth and innovation

Jeffrey Phillips

I'm often asked how many people should be employed in innovation work in larger organizations. As if there is a magic number! For those of you who remember the Hitch hiker's guide to the Galaxy , the actual number is 42. Of course, with that and a towel, you can accomplish almost anything.

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Changing after COVID - the Why, the How and the What

Jeffrey Phillips

Let's face it, the COVID pandemic and the following economic freeze-up are likely to have a lasting impact. Experts are constantly telling us that the future will be different - things can't go back to the way they were.

Change 207

Burning Platforms and Business Models - Innovation lessons from COVID

Jeffrey Phillips

Now that the COVID outbreak is increasingly in the rear view mirror, at least in the US, I thought it might be time to consider what innovation lessons the outbreak has for us.

The innovation and collaboration strawman

Jeffrey Phillips

I have friends who work for IBM and other large corporations in the Research Triangle Park, some of whom are experiencing whiplash. After all, they've been sent to work from home, returned to the office and then sent back to work from home several times. All before Covid struck.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.