Jeffrey Phillips

It's the end of the world as we know it, and I feel fine

Jeffrey Phillips

For those of you who were listening to radio and, yes, buying compact discs back in the 1990s, you may recognize the headline of this post as the title to an R.E.M It also depicts what innovators and entrepreneurs should be thinking in the middle of this COVID epidemic.

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Most good innovation is offensive

Jeffrey Phillips

If you are a football fan, the way I am, you know the old adage: defense wins championships. For years, decades even, defense held sway in the coaching ranks. Everyone seemed to believe, and it was often proven out, that the teams with the best defense would win the championships and the Super Bowl.

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I don't want to live in a Ready Player One world

Jeffrey Phillips

I'm working with a startup, focused on the future of nutrition. This is not my first startup, or as we used to say in Texas, my first rodeo, and I doubt it will be my last. I've had the good fortune to work in several startups that had different trajectories.

Reversing your thinking

Jeffrey Phillips

I was speaking with a good friend whose vacation home was threatened by wildfires out west. We spoke about issues like climate change, and controlled burns and other issues that lead to more fires, and more destructive fires. His parting shot to me was - you are an innovator.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The important gap between capability and need

Jeffrey Phillips

I'll be writing occasionally for my friends at the Collective - a group focused on autonomy, mobility and the use of drones. I think this group has an excellent opportunity to create new solutions and influence new products.

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As digital transformation unfolds, it pays to be a generalist

Jeffrey Phillips

I remember the hubbub surrounding Dan Pink's book A Whole New Mind , in which he stated that the future (this was back in the early 2000s) would belong to right brained people, because machines would ultimately automate anything that could be easily documented and that followed a standard process. His argument was that everything that could be reduced to a defined process would be outsourced or automated, and in most cases he has been proven correct.

Practicing for an emerging future

Jeffrey Phillips

I'm writing this in the stages of the corona virus outbreak in the United States where we've finally decided to take the virus and its impact seriously. While the virus may not be as deadly as some other viruses, it is clearly contagious. I think after weeks of ignoring it or wishing it away, or waiting for a miracle cure, we've finally decided to do what must be done - that is, more social distance to reduce the spread.

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Innovation or ERP: which path will digital transformation follow?

Jeffrey Phillips

I've been thinking a lot about the concept of "digital transformation" recently. You can't help but encounter it on Twitter or LinkedIn, in business publications and in discussions with customers and prospects. Everyone wants to know about digital transformation. Admittedly, teaching a class on digital transformation keeps it forefront in my mind.

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Changing after COVID - the Why, the How and the What

Jeffrey Phillips

Let's face it, the COVID pandemic and the following economic freeze-up are likely to have a lasting impact. Experts are constantly telling us that the future will be different - things can't go back to the way they were. No one is quite sure what the future holds - many have ideas or predictions - but there are few definitives. There is one thing you can count on - change - and the faster you decide not WHAT to change, but the WHY and HOW to change, the better off you'll be.

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Ideas are easy, good ideas are hard

Jeffrey Phillips

I'm writing a series of posts that examine some of my lessons learned after over 15 years of corporate innovation consulting. Past posts have included the concept of needing a why and a how for innovation , why ideas need a sponsor and how to understand the range of innovation options your company will consider. In this post I want to discuss the proliferation of ideas and their relationship to innovation. Ideas are easy Ideas are the raw material of innovation.

11 Ways to Make a Short Remote Design Thinking Project a Success

You can achieve a huge amount in a short period with a virtual design thinking project. While some teams want to come together for several weeks or months to tackle a challenge, others want to run short, sharp projects to find a quick solution. And with the right preparation, attitude, and structure in place, that's totally possible.To help make sure your short innovation projects are a success, download this free guide from the team at Sprintbase, a virtual design thinking platform, to learn their top tips.

It's past time to reintroduce risk into corporations

Jeffrey Phillips

I was on a conference call recently, discussing an upcoming keynote that I'll deliver to a academic-federal government program meant to accelerate new technologies from basic research into the market. We were talking about the "ecosystem" of contributors that can help move basic research from academia and research labs to market. One participant talked about the role that large corporations could play, and sometimes do play, in commercializing new technologies.

Innovation Building Block 2 - important, unsolved problem or opportunity

Jeffrey Phillips

I'm going back to basics for a handful of blog posts - back to what I call the innovation building blocks. In the first blog I wrote about the importance of defining an innovation bias in your culture. In this episode of the continuing series on innovation building blocks, I'm going to be focusing on the importance of an important and unsolved problem or opportunity. To which you'd say: no kidding.

Book Review: What about the Future? by Fred Phillips

Jeffrey Phillips

I'm returning today to one of my favorite activities - a book review. Good books are simply too rare, and good books about topics important to innovators are unfortunately even more rare. However, I'm happy to say that I've just read a book about understanding the future that should be read by anyone interested in foresighting, forecasting or scenario planning.

Demographics is your destiny

Jeffrey Phillips

In a short break from my recurring posts on innovation building blocks (see articles on innovation bias , f inding important unsolved problems and discovery and exploration ) I was motivated to write today about demographics and destiny. As a person who really enjoys understanding how the future will unfold, there are few more important trend lines and signals than demographics, yet far too many companies ignore the clear signals that demographic change indicate.

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Innovation skills that are critical now: empathy

Jeffrey Phillips

I'm writing a series of posts that discuss some of the most important traits and skills that are needed to support innovation now, in the midst and in the aftermath of the COVID pandemic. I've written about beginner's mind and why that skill will be vital. I've also written about being comfortable in ambiguous settings. Today I am writing about another rare capacity - the ability to have empathy with prospects and customers.

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The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

Digital transformation marks the demise of product innovation

Jeffrey Phillips

There comes a time when every phenomenon reaches its zenith, before a long fall or a sudden collapse. We like to refer to this point in the cycle as the "tipping point" - the point at which we can remain in stasis or the structures will collapse. We are warned that we are close to the tipping point for global warming, for example, where more carbon dioxide in the atmosphere may result in weather and climate changes that create catastrophic change in the weather, sea levels and other factors.

Innovation FOMO and FOMAD

Jeffrey Phillips

Today, memes enter and leave the lexicon so quickly that I almost hesitate to use newly coined words or phrases, in fear that they may have already become passe. So you can imagine my trepidation in using FOMO - the "fear of missing out" - when writing about innovation. However, rather than simply expand on innovation FOMO, I'd like to introduce another, even more important issue - FOMAD.

The Big Nine: digital transformation, opportunities and perils

Jeffrey Phillips

I've been reading a fair number of books and articles lately about digital transformation. The concept of digital transformation is still somewhat nascent, still being defined, but increasingly it seems that many of the significant underpinnings of whatever digital transformation ultimately becomes are rapidly coalescing, and controlled by just a handful of companies in the US and in China.

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Culture and innovation bias - the first building block

Jeffrey Phillips

I'm writing a series of blog posts about the fundamentals of innovation success. In my previous article I wrote about the importance of fundamentals in any activity , using music and practicing scales as an analogy for understanding the fundamentals of innovation. In this post I'm going to be writing about two very interconnected issues - organizational culture and the bias for, or against, innovation.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Innovation fundamentals: using time effectively

Jeffrey Phillips

I've been writing an occasional series on some of the fundamental building blocks for innovation success - at least those that I think are critical, intangible and often overlooked. I've written previously about having a bias for innovation in your culture , seeking and finding important and unmet needs or opportunities , and introducing discovery and exploration in your innovation process. These concepts all have something in common, which is the next building block I am going to discuss: time.

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Predictions for a post-COVID world: US economy through 2025

Jeffrey Phillips

If you've been following these posts, you'll know by now that I am extracting insights and predictions from a post-COVID scenario I drafted. You can find the entire scenario writeup here (Tip: hover over the bottom right of the pop-up window and click on the expand box, and you'll see a full screen view where you can also download the document). I've written a number of blog posts teasing out some of the implications of the scenario and making predictions about the future.

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If it doesn't fit, it must be innovation

Jeffrey Phillips

Years ago, Johnny Cochrane convinced a jury that OJ Simpson was not guilty of murdering Nichole Simpson. While there were undoubtedly many factors that led to the acquittal, one of the biggest factors was the gloves. When OJ tried on the gloves in the witness stand, the gloves did not seem to fit his hands. Cochrane then uttered the famous line in his closing: if the gloves do not fit you must acquit.

Innovation traits that are critical now: comfort with ambiguity

Jeffrey Phillips

I'm writing a series of blog posts that examine what skills are necessary to innovate in a post COVID pandemic environment. In the first installment, I wrote about the importance of "beginner's mind" , because in the post-COVID future, some past experiences and knowledge may not be meaningful, and looking at new challenges with a fresh perspective will be valuable.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Why digital transformation will drive business model innovation

Jeffrey Phillips

As a follow up to my previous post about the intersection of digital transformation and innovation , I wanted to conduct a thought experiment to illustrate why the real impact of all the impending change from digital transformation and innovation will be business model related. While the implementation of new technologies is interesting and challenging, and creating new products and services is daunting, at least you can still do that primarily if not exclusively in your existing business model.

Don't break the rules - become flexible and agile

Jeffrey Phillips

I've read yet another good and insightful piece on success in digital transformation, which relies on an unfortunate metaphor - one about "breaking the rules". I've been around consulting just long enough to have "broken the rules" in the business process re-engineering wave, the ERP wave, the CRM wave, the Six Sigma wave, the innovation wave and now the digital transformation wave.

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For interesting innovation, ignore your instincts

Jeffrey Phillips

I've been around the block for a while, and every once in a while I'll tell the folks on my team who are younger than me what's likely to happen with a specific strategy or project. Since they are young and a bit wet behind the ears, it often comes as a surprise to them that I can predict with some degree of certainty what's likely to happen.

Innovation building blocks: diverse perspectives and voices

Jeffrey Phillips

I've been writing a series of blog posts focused on some of the most fundamental building blocks. These fundamentals are necessary to sustain innovation in corporations, and are most often overlooked or treated as an afterthought. Some of the building blocks I've reviewed are: - having a cultural bias for innovation - encouraging discovery and exploration - ensuring enough time, and the right kinds of time, for innovation Today I am focusing on the importance of diversity for innovation success.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Understanding future conditions is vital to create innovative solutions

Jeffrey Phillips

I'm just wrapping up another project that's focused on trend spotting and scenario planning, working to help a client company understand the emerging competitive conditions their business will face in the next 5-7 years. While foresighting, trend spotting and scenario planning are exceptionally valuable, many innovation projects simply ignore the benefits they can receive from doing this work. Instead innovators plunge in to create the products and services they believe customers need.

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Understanding the innovation options in your business

Jeffrey Phillips

I'm writing a series of blog posts to document some of the things I've learned in innovation along the way, over 15 years of leading corporate innovation work. So far I've written several blogs, the first about the importance of d efining a why and a how for innovation , the second about the importance of an idea sponsor. Today I'm going to focus on the key drivers for innovation and explain what drives innovation in many organizations.

At the digital transformation and innovation crossroads

Jeffrey Phillips

I went to a meeting about innovation earlier this week with a former client and a discussion about digital transformation broke out. It was both interesting and strange at the same time. Most corporations are struggling to comprehend the changes in front of them, but at the same time are so fixated on short term thinking that they struggle to see the tsunami that is emerging just over the horizon. They know it's there. They know they should prepare.

First 3 predictions for post-COVID world

Jeffrey Phillips

I've just published a short paper on the likely future after COVID, and am exploring what the trend spotting and scenario development suggests to me. We need to be spending time understanding the emerging future and preparing for it. I've presented one version of the potential future in my paper, posted on my LinkedIn account. I'll be calling out some implications and predictions based on this paper.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Overlooked in the digital transformation: Ethical, Societal, Legal, Regulatory issues

Jeffrey Phillips

A friend and I were talking recently about the dramatic change that digital transformation will create. The potential impact on our lives is tremendous, from autonomous vehicles that whisk us to and from work, to drones that deliver goods directly to our homes or other locations, to the insights generated from data harvested by IoT devices. We can expect significant upgrades in customer experience and business models from the use of data massaged by artificial intelligence and machine learning.

Innovation Building Block #3: Discovery, exploration and novelty

Jeffrey Phillips

I'm writing a series of posts about what I consider to be the fundamental building blocks of innovation. The building blocks I'm writing about are core to doing innovation well over a period of time. The first building block I wrote about was creating a bias for innovation in your culture. The second was on gaining the context for innovation - identifying an emerging opportunity or a problem.

Digital Innovation meets As a service

Jeffrey Phillips

For a while now I've been considering the impact of all the emerging digital transformation tools on innovation. Artificial intelligence, machine learning, IoT, blockchain and a host of other technologies will have a bit impact on how corporations conduct work and create new insights and new products and services.

What 2019 holds for innovation

Jeffrey Phillips

I wrote my obligatory look back at 2018 article on innovation recently, so it is natural that we should turn our attention to where innovation will take us in 2019. In the 2018 review I made some disparaging remarks about Apple, which may or may not have caused it to lose a tremendous amount of market capitalization. Or perhaps the stock was overvalued and Apple has become more interested in margin than in innovation. I'll let you, gentle reader, be the judge.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.