Addictive, exclusive, experience: Critical factors for new products or companies
Jeffrey Phillips
MARCH 14, 2024
I had quite a day yesterday, meeting with a potential partner at Starbucks, getting my iPhone repaired at the Apple store and a number of other activities. Along the way I encountered a couple of very successful companies: Starbucks, where I met a potential partner, Apple, where I went to get some repairs done on my iPhone and Chik-Fil-A, which was down the hall from the Apple store.
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