Jeffrey Phillips

You need a red team, not a red pill

Jeffrey Phillips

In the Matrix, Morpheus offers Neo the choice of a blue pill or a red pill. Take one, and you remain as you are. Take the other, and the scales fall from your eyes. Those of us who watched the movie or have seen it on ubiquitous reruns, know what happens next.

Why incremental innovation is so easy; disruptive is so difficult

Jeffrey Phillips

After years, no decades, of working in and on the margins of innovation, I think I had an epiphany recently. It's interesting to know that the more you work in a field, you become more aware of the things that you don't know, rather than confident in the things that you do know.

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Practical Innovation throughout the business

Jeffrey Phillips

One of the big challenges to innovation is that many people think of it as a big program, like implementing the quality programs of the 1980s, or rethinking everything, like the re-engineering programs and right sizing programs of a more recent vintage.

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Innovation and the Baskin-Robbins effect

Jeffrey Phillips

I'll start out this post by noting that I like ice cream. In fact, one could say that I am a connoisseur of ice cream. I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. Wisconsin, for example, has a lot of custard shops.

Demystifying Intent Data to Drive Demand in B2B

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Why corporate innovation is harder than a startup

Jeffrey Phillips

Since innovation is a difficult and often misunderstood word, or perhaps just because it is used to mean different things in different contexts, it can be difficult to understand why innovation at an entrepreneurial company or a startup is different from innovation in a corporation.

The best time to innovate is in the aftermath of a crisis

Jeffrey Phillips

I've spoken recently with a number of people employed by companies, large and small, and to a number of consultants. The list of challenges most businesses face in the aftermath of COVID is rather significant.

Change 252

Maintain and extend or create something new - where do you want to be?

Jeffrey Phillips

One of my favorite questions when I work with software teams is this: given a choice, would you rather work on existing systems in a support and maintenance role, or would you rather work on developing or implementing new systems with new technology? The answers are always the same.

Survey 130

The best job to have in the near future - data strategist

Jeffrey Phillips

As you know if you follow my blog, I generally write about the intersection of strategy and innovation. Increasingly, however, we need to invite data into this mix. As more and more data is generated, it creates new opportunities in the strategy realm and in the innovation realm.

Data 130

Why generalists will become more valuable

Jeffrey Phillips

As we leave the COVID lockdown and the economy picks up steam again, I think many businesses will recognize a need for more generalists on their team. That could pose a problem since so many people have structured themselves and their careers as specialists.

Data 233

Do you know how much your customers needs have changed?

Jeffrey Phillips

I'm writing a (probably too soon) series of posts on what I've learned as we all return from the COVID epidemic. Previously, I wrote that companies will need to focus on business model and process innovation over product innovation. You can read that post here.

Change 223

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

It's past time to think the unthinkable

Jeffrey Phillips

I've been noodling lately about what new way of thinking or new perspective or approach we can bring to companies and organizations that may help break what I think is a current innovation gridlock.

Change 217

Bringing innovation in from the cold

Jeffrey Phillips

I've been thinking a lot about innovation and it's "place" in a corporate structure. Innovation is often so different, so unique and so unfamiliar that many companies aren't quite sure where to place it. Does it belong with product teams, since some innovation is logically focused on new products?

Agile 155

Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy.

What shapes your thinking?

Jeffrey Phillips

There's a famous saying, attributed to Marshall McLuhan, who is reported to have said - we shape our tools, and then our tools shape us. Supposedly Churchill said something similar, only about buildings. I think what was attributed to McLuhan is true - we shape our tools, and then they shape us.

Tools 213

Two documents that tell you all you need to know about innovation

Jeffrey Phillips

If you believe everything you hear, or read, within your corporation about innovation, you may end up a bit disappointed. As we've seen over the last two decades, talking about innovation is easy, but implementing it and realizing the benefits are a bit more difficult.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Ready or not, the future is unfolding

Jeffrey Phillips

I'm back to talk about understanding the future, returning to a subject that I think needs much more examination. By this I don't mean trying to find out when we'll all get our promised jet backpacks and fly to work rather than drive.

Trends 213

Innovation project or Innovation Capability?

Jeffrey Phillips

I've been writing, speaking and consulting about innovation for over 15 years, and I'm constantly amazed by the different perspectives and definitions about innovation.

The new pioneers

Jeffrey Phillips

Time was, a few hundred years ago, that a pioneer was a person who left the civilized areas and moved to new lands in search of a better opportunity or a new way of life.

Design 148

It's the end of the world as we know it, and I feel fine

Jeffrey Phillips

For those of you who were listening to radio and, yes, buying compact discs back in the 1990s, you may recognize the headline of this post as the title to an R.E.M It also depicts what innovators and entrepreneurs should be thinking in the middle of this COVID epidemic.

Trends 225

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

Book Review: A new way to think by Roger Martin

Jeffrey Phillips

I'm lucky to have the opportunity to read and review a number of books in the innovation and strategy space, and I find many of the books have interesting insights or promote new ideas but often aren't overly actionable. However, I've always found the insights of Roger Martin useful. His book - Opposable Mind - is a great book about capturing and merging two disparate ideas or opinions to form new viewpoints, products or services.

As digital transformation unfolds, it pays to be a generalist

Jeffrey Phillips

I remember the hubbub surrounding Dan Pink's book A Whole New Mind , in which he stated that the future (this was back in the early 2000s) would belong to right brained people, because machines would ultimately automate anything that could be easily documented and that followed a standard process.

Data 245

Reversing your thinking

Jeffrey Phillips

I was speaking with a good friend whose vacation home was threatened by wildfires out west. We spoke about issues like climate change, and controlled burns and other issues that lead to more fires, and more destructive fires. His parting shot to me was - you are an innovator.

The cost of innovation

Jeffrey Phillips

For many years, in writing this blog, and in leading innovation projects for my clients, I tried to advocate for the benefits of innovation. After all, as the saying goes, sell the sizzle, not the steak.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

Building a lasting innovation capability

Jeffrey Phillips

I've been asked a number of times, by companies large and small, how to create an innovation capacity that lasts. This is a really interesting and important question, with a distinction.

The best of times or worst of times for innovation

Jeffrey Phillips

Lately, when I talk to people in large organizations, universities and corporations, I feel like I'm in the middle of a country western song, or a Dickens novel. People and leaders tell me they are distracted, dismayed, disappointed, exhausted, and wondering what the future will hold.

Practicing for an emerging future

Jeffrey Phillips

I'm writing this in the stages of the corona virus outbreak in the United States where we've finally decided to take the virus and its impact seriously. While the virus may not be as deadly as some other viruses, it is clearly contagious.

Trends 227

One constant and one big change to consider in your business

Jeffrey Phillips

David Bowie sang a song about change called Changes. He spoke about the need to change - to "face the strange" - and find a new reality. Another band - Rush - talked about change as well. In their song Tom Sawyer, they wrote that "changes aren't permanent, but change is".

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The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

The cost of delaying innovation

Jeffrey Phillips

Right now, as we (hopefully) emerge from the COVID pandemic in late summer 2021, there is a real debate underway in a lot of corporations. The debate is about whether or not to fund innovation work, and if the decision is positive, how much to spend or invest in innovation.

The appropriate innovation speed: slow, then fast

Jeffrey Phillips

As a writer, you are at risk of "jumping the shark" when you start quoting your own material. However, I could not help going back into my archives to dredge up a post I wrote almost ten years ago, which was entitled Innovation Fast and Slow.

The great GE innovation experiment

Jeffrey Phillips

GE, once a large conglomerate, has announced that it will divide itself into three companies , a healthcare company, an energy company and an aviation company.

Agile 139

Why innovation must become the new core competency

Jeffrey Phillips

I've been thinking a lot lately about innovation in corporations, first, because that's what I've been doing for close to twenty years, and second, because I kept wondering when the switch would flip and we'd see more consistent innovation from large corporations on a continuing basis.

Agile 148

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Exploring the Executive Innovation Workmat with Video discussions

Jeffrey Phillips

Over the last few weeks, Paul Hobcraft and I have developed a series of short videos. The purpose of these videos is to explore a tool that Paul and I created, which we call the Executive Innovation Workmat.

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Exploding the explosion of innovation myths

Jeffrey Phillips

I found an article today on the web that was published by the Wall Street Journal in September 2021 , that claims to explode the myths about innovation.

Book Review - Built to Innovate by Ben Bensaou

Jeffrey Phillips

Since I am an innovation consultant, working with Fortune 500 companies to build innovation capacity, and I regularly blog on this site about innovation topics, I often have the opportunity to review new books about innovation.

When it comes to understanding customers, you can't handle the truth

Jeffrey Phillips

With all due respect to Jack Nicholson, who said this line in A Few Good Men, and to Aaron Sorkin, who wrote the words, most companies cannot handle the truth about the wants and needs that their customers have, because the truth is inconvenient at best, and often ignored at worst.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.