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I'm writing a series of blog posts to document some of the things I've learned in innovation along the way, over 15 years of leading corporate innovation work. So far I've written several blogs, the first about the importance of d efining a why and a how for innovation , the second about the importance of an idea sponsor. Today I'm going to focus on the key drivers for innovation and explain what drives innovation in many organizations. MORE
I'm writing this in the stages of the corona virus outbreak in the United States where we've finally decided to take the virus and its impact seriously. While the virus may not be as deadly as some other viruses, it is clearly contagious. I think after weeks of ignoring it or wishing it away, or waiting for a miracle cure, we've finally decided to do what must be done - that is, more social distance to reduce the spread. MORE
I've been writing a series of blog posts focused on some of the most fundamental building blocks. These fundamentals are necessary to sustain innovation in corporations, and are most often overlooked or treated as an afterthought. Some of the building blocks I've reviewed are: - having a cultural bias for innovation - encouraging discovery and exploration - ensuring enough time, and the right kinds of time, for innovation Today I am focusing on the importance of diversity for innovation success. MORE
I've read yet another good and insightful piece on success in digital transformation, which relies on an unfortunate metaphor - one about "breaking the rules". I've been around consulting just long enough to have "broken the rules" in the business process re-engineering wave, the ERP wave, the CRM wave, the Six Sigma wave, the innovation wave and now the digital transformation wave. MORE
I was on a conference call recently, discussing an upcoming keynote that I'll deliver to a academic-federal government program meant to accelerate new technologies from basic research into the market. We were talking about the "ecosystem" of contributors that can help move basic research from academia and research labs to market. One participant talked about the role that large corporations could play, and sometimes do play, in commercializing new technologies. MORE
If you are a football fan, the way I am, you know the old adage: defense wins championships. For years, decades even, defense held sway in the coaching ranks. Everyone seemed to believe, and it was often proven out, that the teams with the best defense would win the championships and the Super Bowl. MORE
I'm going back to basics for a handful of blog posts - back to what I call the innovation building blocks. In the first blog I wrote about the importance of defining an innovation bias in your culture. In this episode of the continuing series on innovation building blocks, I'm going to be focusing on the importance of an important and unsolved problem or opportunity. To which you'd say: no kidding. MORE
I'm a big fan of science fiction. There's really nothing more interesting to me than to think about how the future will unfold, and science fiction is a great way to project what may happen with society and technology in many different future settings. MORE
Today, memes enter and leave the lexicon so quickly that I almost hesitate to use newly coined words or phrases, in fear that they may have already become passe. So you can imagine my trepidation in using FOMO - the "fear of missing out" - when writing about innovation. However, rather than simply expand on innovation FOMO, I'd like to introduce another, even more important issue - FOMAD. MORE
For those of you who were listening to radio and, yes, buying compact discs back in the 1990s, you may recognize the headline of this post as the title to an R.E.M It also depicts what innovators and entrepreneurs should be thinking in the middle of this COVID epidemic. MORE
I remember the hubbub surrounding Dan Pink's book A Whole New Mind , in which he stated that the future (this was back in the early 2000s) would belong to right brained people, because machines would ultimately automate anything that could be easily documented and that followed a standard process. His argument was that everything that could be reduced to a defined process would be outsourced or automated, and in most cases he has been proven correct. MORE
I'm writing a series of posts that examine some of my lessons learned after over 15 years of corporate innovation consulting. Past posts have included the concept of needing a why and a how for innovation , why ideas need a sponsor and how to understand the range of innovation options your company will consider. In this post I want to discuss the proliferation of ideas and their relationship to innovation. Ideas are easy Ideas are the raw material of innovation. MORE
I've been around the block for a while, and every once in a while I'll tell the folks on my team who are younger than me what's likely to happen with a specific strategy or project. Since they are young and a bit wet behind the ears, it often comes as a surprise to them that I can predict with some degree of certainty what's likely to happen. MORE
Years ago, Johnny Cochrane convinced a jury that OJ Simpson was not guilty of murdering Nichole Simpson. While there were undoubtedly many factors that led to the acquittal, one of the biggest factors was the gloves. When OJ tried on the gloves in the witness stand, the gloves did not seem to fit his hands. Cochrane then uttered the famous line in his closing: if the gloves do not fit you must acquit. MORE
I'm working with a startup, focused on the future of nutrition. This is not my first startup, or as we used to say in Texas, my first rodeo, and I doubt it will be my last. I've had the good fortune to work in several startups that had different trajectories. MORE
I'm writing a series of blog posts about the fundamentals of innovation success. In my previous article I wrote about the importance of fundamentals in any activity , using music and practicing scales as an analogy for understanding the fundamentals of innovation. In this post I'm going to be writing about two very interconnected issues - organizational culture and the bias for, or against, innovation. MORE
For a while now I've been considering the impact of all the emerging digital transformation tools on innovation. Artificial intelligence, machine learning, IoT, blockchain and a host of other technologies will have a bit impact on how corporations conduct work and create new insights and new products and services. MORE
If you've been following these posts, you'll know by now that I am extracting insights and predictions from a post-COVID scenario I drafted. You can find the entire scenario writeup here (Tip: hover over the bottom right of the pop-up window and click on the expand box, and you'll see a full screen view where you can also download the document). I've written a number of blog posts teasing out some of the implications of the scenario and making predictions about the future. MORE
I'm writing a series of posts that discuss some of the most important traits and skills that are needed to support innovation now, in the midst and in the aftermath of the COVID pandemic. I've written about beginner's mind and why that skill will be vital. I've also written about being comfortable in ambiguous settings. Today I am writing about another rare capacity - the ability to have empathy with prospects and customers. MORE
A friend and I were talking recently about the dramatic change that digital transformation will create. The potential impact on our lives is tremendous, from autonomous vehicles that whisk us to and from work, to drones that deliver goods directly to our homes or other locations, to the insights generated from data harvested by IoT devices. We can expect significant upgrades in customer experience and business models from the use of data massaged by artificial intelligence and machine learning. MORE
I've been writing an occasional series on some of the fundamental building blocks for innovation success - at least those that I think are critical, intangible and often overlooked. I've written previously about having a bias for innovation in your culture , seeking and finding important and unmet needs or opportunities , and introducing discovery and exploration in your innovation process. These concepts all have something in common, which is the next building block I am going to discuss: time. MORE
There comes a time when every phenomenon reaches its zenith, before a long fall or a sudden collapse. We like to refer to this point in the cycle as the "tipping point" - the point at which we can remain in stasis or the structures will collapse. We are warned that we are close to the tipping point for global warming, for example, where more carbon dioxide in the atmosphere may result in weather and climate changes that create catastrophic change in the weather, sea levels and other factors. MORE
I went to a meeting about innovation earlier this week with a former client and a discussion about digital transformation broke out. It was both interesting and strange at the same time. Most corporations are struggling to comprehend the changes in front of them, but at the same time are so fixated on short term thinking that they struggle to see the tsunami that is emerging just over the horizon. They know it's there. They know they should prepare. MORE
Let's face it, the COVID pandemic and the following economic freeze-up are likely to have a lasting impact. Experts are constantly telling us that the future will be different - things can't go back to the way they were. No one is quite sure what the future holds - many have ideas or predictions - but there are few definitives. There is one thing you can count on - change - and the faster you decide not WHAT to change, but the WHY and HOW to change, the better off you'll be. MORE
I'll be writing occasionally for my friends at the Collective - a group focused on autonomy, mobility and the use of drones. I think this group has an excellent opportunity to create new solutions and influence new products. MORE
I've been reading a fair number of books and articles lately about digital transformation. The concept of digital transformation is still somewhat nascent, still being defined, but increasingly it seems that many of the significant underpinnings of whatever digital transformation ultimately becomes are rapidly coalescing, and controlled by just a handful of companies in the US and in China. MORE
I'm just wrapping up another project that's focused on trend spotting and scenario planning, working to help a client company understand the emerging competitive conditions their business will face in the next 5-7 years. While foresighting, trend spotting and scenario planning are exceptionally valuable, many innovation projects simply ignore the benefits they can receive from doing this work. Instead innovators plunge in to create the products and services they believe customers need. MORE
I've just published a short paper on the likely future after COVID, and am exploring what the trend spotting and scenario development suggests to me. We need to be spending time understanding the emerging future and preparing for it. I've presented one version of the potential future in my paper, posted on my LinkedIn account. I'll be calling out some implications and predictions based on this paper. MORE
I'm writing a series of posts about what I consider to be the fundamental building blocks of innovation. The building blocks I'm writing about are core to doing innovation well over a period of time. The first building block I wrote about was creating a bias for innovation in your culture. The second was on gaining the context for innovation - identifying an emerging opportunity or a problem. MORE
I'm returning today to one of my favorite activities - a book review. Good books are simply too rare, and good books about topics important to innovators are unfortunately even more rare. However, I'm happy to say that I've just read a book about understanding the future that should be read by anyone interested in foresighting, forecasting or scenario planning. MORE
I've been thinking a lot about the concept of "digital transformation" recently. You can't help but encounter it on Twitter or LinkedIn, in business publications and in discussions with customers and prospects. Everyone wants to know about digital transformation. Admittedly, teaching a class on digital transformation keeps it forefront in my mind. MORE
I was speaking with a good friend whose vacation home was threatened by wildfires out west. We spoke about issues like climate change, and controlled burns and other issues that lead to more fires, and more destructive fires. His parting shot to me was - you are an innovator. MORE
I'm writing a series of blog posts that examine what skills are necessary to innovate in a post COVID pandemic environment. In the first installment, I wrote about the importance of "beginner's mind" , because in the post-COVID future, some past experiences and knowledge may not be meaningful, and looking at new challenges with a fresh perspective will be valuable. MORE
As a follow up to my previous post about the intersection of digital transformation and innovation , I wanted to conduct a thought experiment to illustrate why the real impact of all the impending change from digital transformation and innovation will be business model related. While the implementation of new technologies is interesting and challenging, and creating new products and services is daunting, at least you can still do that primarily if not exclusively in your existing business model. MORE
I wrote my obligatory look back at 2018 article on innovation recently, so it is natural that we should turn our attention to where innovation will take us in 2019. In the 2018 review I made some disparaging remarks about Apple, which may or may not have caused it to lose a tremendous amount of market capitalization. Or perhaps the stock was overvalued and Apple has become more interested in margin than in innovation. I'll let you, gentle reader, be the judge. MORE
In a short break from my recurring posts on innovation building blocks (see articles on innovation bias , f inding important unsolved problems and discovery and exploration ) I was motivated to write today about demographics and destiny. As a person who really enjoys understanding how the future will unfold, there are few more important trend lines and signals than demographics, yet far too many companies ignore the clear signals that demographic change indicate. MORE
Jeffrey Phillips
AUGUST 25, 2020
For those of you who were listening to radio and, yes, buying compact discs back in the 1990s, you may recognize the headline of this post as the title to an R.E.M It also depicts what innovators and entrepreneurs should be thinking in the middle of this COVID epidemic.
Jeffrey Phillips
NOVEMBER 10, 2020
If you are a football fan, the way I am, you know the old adage: defense wins championships. For years, decades even, defense held sway in the coaching ranks. Everyone seemed to believe, and it was often proven out, that the teams with the best defense would win the championships and the Super Bowl.
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Jeffrey Phillips
NOVEMBER 4, 2020
I'm working with a startup, focused on the future of nutrition. This is not my first startup, or as we used to say in Texas, my first rodeo, and I doubt it will be my last. I've had the good fortune to work in several startups that had different trajectories.
Jeffrey Phillips
OCTOBER 29, 2020
I was speaking with a good friend whose vacation home was threatened by wildfires out west. We spoke about issues like climate change, and controlled burns and other issues that lead to more fires, and more destructive fires. His parting shot to me was - you are an innovator.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Jeffrey Phillips
AUGUST 13, 2020
I'll be writing occasionally for my friends at the Collective - a group focused on autonomy, mobility and the use of drones. I think this group has an excellent opportunity to create new solutions and influence new products.
Jeffrey Phillips
FEBRUARY 18, 2020
I remember the hubbub surrounding Dan Pink's book A Whole New Mind , in which he stated that the future (this was back in the early 2000s) would belong to right brained people, because machines would ultimately automate anything that could be easily documented and that followed a standard process. His argument was that everything that could be reduced to a defined process would be outsourced or automated, and in most cases he has been proven correct.
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Jeffrey Phillips
MARCH 13, 2020
I'm writing this in the stages of the corona virus outbreak in the United States where we've finally decided to take the virus and its impact seriously. While the virus may not be as deadly as some other viruses, it is clearly contagious. I think after weeks of ignoring it or wishing it away, or waiting for a miracle cure, we've finally decided to do what must be done - that is, more social distance to reduce the spread.
Jeffrey Phillips
JANUARY 17, 2020
I've been thinking a lot about the concept of "digital transformation" recently. You can't help but encounter it on Twitter or LinkedIn, in business publications and in discussions with customers and prospects. Everyone wants to know about digital transformation. Admittedly, teaching a class on digital transformation keeps it forefront in my mind.
Jeffrey Phillips
APRIL 15, 2020
Let's face it, the COVID pandemic and the following economic freeze-up are likely to have a lasting impact. Experts are constantly telling us that the future will be different - things can't go back to the way they were. No one is quite sure what the future holds - many have ideas or predictions - but there are few definitives. There is one thing you can count on - change - and the faster you decide not WHAT to change, but the WHY and HOW to change, the better off you'll be.
Jeffrey Phillips
JUNE 20, 2019
I'm writing a series of posts that examine some of my lessons learned after over 15 years of corporate innovation consulting. Past posts have included the concept of needing a why and a how for innovation , why ideas need a sponsor and how to understand the range of innovation options your company will consider. In this post I want to discuss the proliferation of ideas and their relationship to innovation. Ideas are easy Ideas are the raw material of innovation.
Advertiser: Treehouse Innovation
You can achieve a huge amount in a short period with a virtual design thinking project. While some teams want to come together for several weeks or months to tackle a challenge, others want to run short, sharp projects to find a quick solution. And with the right preparation, attitude, and structure in place, that's totally possible.To help make sure your short innovation projects are a success, download this free guide from the team at Sprintbase, a virtual design thinking platform, to learn their top tips.
Jeffrey Phillips
JANUARY 18, 2019
I was on a conference call recently, discussing an upcoming keynote that I'll deliver to a academic-federal government program meant to accelerate new technologies from basic research into the market. We were talking about the "ecosystem" of contributors that can help move basic research from academia and research labs to market. One participant talked about the role that large corporations could play, and sometimes do play, in commercializing new technologies.
|
Jeffrey Phillips
JANUARY 15, 2020
I'm going back to basics for a handful of blog posts - back to what I call the innovation building blocks. In the first blog I wrote about the importance of defining an innovation bias in your culture. In this episode of the continuing series on innovation building blocks, I'm going to be focusing on the importance of an important and unsolved problem or opportunity. To which you'd say: no kidding.
Jeffrey Phillips
OCTOBER 3, 2019
I'm returning today to one of my favorite activities - a book review. Good books are simply too rare, and good books about topics important to innovators are unfortunately even more rare. However, I'm happy to say that I've just read a book about understanding the future that should be read by anyone interested in foresighting, forecasting or scenario planning.
Jeffrey Phillips
JANUARY 24, 2020
In a short break from my recurring posts on innovation building blocks (see articles on innovation bias , f inding important unsolved problems and discovery and exploration ) I was motivated to write today about demographics and destiny. As a person who really enjoys understanding how the future will unfold, there are few more important trend lines and signals than demographics, yet far too many companies ignore the clear signals that demographic change indicate.
Jeffrey Phillips
MAY 4, 2020
I'm writing a series of posts that discuss some of the most important traits and skills that are needed to support innovation now, in the midst and in the aftermath of the COVID pandemic. I've written about beginner's mind and why that skill will be vital. I've also written about being comfortable in ambiguous settings. Today I am writing about another rare capacity - the ability to have empathy with prospects and customers.
Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.
In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.
Jeffrey Phillips
AUGUST 7, 2019
There comes a time when every phenomenon reaches its zenith, before a long fall or a sudden collapse. We like to refer to this point in the cycle as the "tipping point" - the point at which we can remain in stasis or the structures will collapse. We are warned that we are close to the tipping point for global warming, for example, where more carbon dioxide in the atmosphere may result in weather and climate changes that create catastrophic change in the weather, sea levels and other factors.
Jeffrey Phillips
DECEMBER 18, 2019
Today, memes enter and leave the lexicon so quickly that I almost hesitate to use newly coined words or phrases, in fear that they may have already become passe. So you can imagine my trepidation in using FOMO - the "fear of missing out" - when writing about innovation. However, rather than simply expand on innovation FOMO, I'd like to introduce another, even more important issue - FOMAD.
Jeffrey Phillips
JANUARY 29, 2020
I've been reading a fair number of books and articles lately about digital transformation. The concept of digital transformation is still somewhat nascent, still being defined, but increasingly it seems that many of the significant underpinnings of whatever digital transformation ultimately becomes are rapidly coalescing, and controlled by just a handful of companies in the US and in China.
Jeffrey Phillips
JANUARY 8, 2020
I'm writing a series of blog posts about the fundamentals of innovation success. In my previous article I wrote about the importance of fundamentals in any activity , using music and practicing scales as an analogy for understanding the fundamentals of innovation. In this post I'm going to be writing about two very interconnected issues - organizational culture and the bias for, or against, innovation.
Advertiser: ZoomInfo
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Jeffrey Phillips
FEBRUARY 4, 2020
I've been writing an occasional series on some of the fundamental building blocks for innovation success - at least those that I think are critical, intangible and often overlooked. I've written previously about having a bias for innovation in your culture , seeking and finding important and unmet needs or opportunities , and introducing discovery and exploration in your innovation process. These concepts all have something in common, which is the next building block I am going to discuss: time.
Jeffrey Phillips
JUNE 30, 2020
If you've been following these posts, you'll know by now that I am extracting insights and predictions from a post-COVID scenario I drafted. You can find the entire scenario writeup here (Tip: hover over the bottom right of the pop-up window and click on the expand box, and you'll see a full screen view where you can also download the document). I've written a number of blog posts teasing out some of the implications of the scenario and making predictions about the future.
Jeffrey Phillips
SEPTEMBER 5, 2019
Years ago, Johnny Cochrane convinced a jury that OJ Simpson was not guilty of murdering Nichole Simpson. While there were undoubtedly many factors that led to the acquittal, one of the biggest factors was the gloves. When OJ tried on the gloves in the witness stand, the gloves did not seem to fit his hands. Cochrane then uttered the famous line in his closing: if the gloves do not fit you must acquit.
Jeffrey Phillips
MAY 1, 2020
I'm writing a series of blog posts that examine what skills are necessary to innovate in a post COVID pandemic environment. In the first installment, I wrote about the importance of "beginner's mind" , because in the post-COVID future, some past experiences and knowledge may not be meaningful, and looking at new challenges with a fresh perspective will be valuable.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Jeffrey Phillips
FEBRUARY 18, 2019
As a follow up to my previous post about the intersection of digital transformation and innovation , I wanted to conduct a thought experiment to illustrate why the real impact of all the impending change from digital transformation and innovation will be business model related. While the implementation of new technologies is interesting and challenging, and creating new products and services is daunting, at least you can still do that primarily if not exclusively in your existing business model.
Jeffrey Phillips
JULY 26, 2019
I've read yet another good and insightful piece on success in digital transformation, which relies on an unfortunate metaphor - one about "breaking the rules". I've been around consulting just long enough to have "broken the rules" in the business process re-engineering wave, the ERP wave, the CRM wave, the Six Sigma wave, the innovation wave and now the digital transformation wave.
Jeffrey Phillips
APRIL 22, 2019
I've been around the block for a while, and every once in a while I'll tell the folks on my team who are younger than me what's likely to happen with a specific strategy or project. Since they are young and a bit wet behind the ears, it often comes as a surprise to them that I can predict with some degree of certainty what's likely to happen.
Jeffrey Phillips
FEBRUARY 10, 2020
I've been writing a series of blog posts focused on some of the most fundamental building blocks. These fundamentals are necessary to sustain innovation in corporations, and are most often overlooked or treated as an afterthought. Some of the building blocks I've reviewed are: - having a cultural bias for innovation - encouraging discovery and exploration - ensuring enough time, and the right kinds of time, for innovation Today I am focusing on the importance of diversity for innovation success.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
Jeffrey Phillips
MAY 15, 2019
I'm just wrapping up another project that's focused on trend spotting and scenario planning, working to help a client company understand the emerging competitive conditions their business will face in the next 5-7 years. While foresighting, trend spotting and scenario planning are exceptionally valuable, many innovation projects simply ignore the benefits they can receive from doing this work. Instead innovators plunge in to create the products and services they believe customers need.
Jeffrey Phillips
JUNE 17, 2019
I'm writing a series of blog posts to document some of the things I've learned in innovation along the way, over 15 years of leading corporate innovation work. So far I've written several blogs, the first about the importance of d efining a why and a how for innovation , the second about the importance of an idea sponsor. Today I'm going to focus on the key drivers for innovation and explain what drives innovation in many organizations.
Jeffrey Phillips
FEBRUARY 13, 2019
I went to a meeting about innovation earlier this week with a former client and a discussion about digital transformation broke out. It was both interesting and strange at the same time. Most corporations are struggling to comprehend the changes in front of them, but at the same time are so fixated on short term thinking that they struggle to see the tsunami that is emerging just over the horizon. They know it's there. They know they should prepare.
Jeffrey Phillips
MAY 21, 2020
I've just published a short paper on the likely future after COVID, and am exploring what the trend spotting and scenario development suggests to me. We need to be spending time understanding the emerging future and preparing for it. I've presented one version of the potential future in my paper, posted on my LinkedIn account. I'll be calling out some implications and predictions based on this paper.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”
Jeffrey Phillips
MARCH 5, 2020
A friend and I were talking recently about the dramatic change that digital transformation will create. The potential impact on our lives is tremendous, from autonomous vehicles that whisk us to and from work, to drones that deliver goods directly to our homes or other locations, to the insights generated from data harvested by IoT devices. We can expect significant upgrades in customer experience and business models from the use of data massaged by artificial intelligence and machine learning.
Jeffrey Phillips
JANUARY 22, 2020
I'm writing a series of posts about what I consider to be the fundamental building blocks of innovation. The building blocks I'm writing about are core to doing innovation well over a period of time. The first building block I wrote about was creating a bias for innovation in your culture. The second was on gaining the context for innovation - identifying an emerging opportunity or a problem.
Jeffrey Phillips
MAY 9, 2019
For a while now I've been considering the impact of all the emerging digital transformation tools on innovation. Artificial intelligence, machine learning, IoT, blockchain and a host of other technologies will have a bit impact on how corporations conduct work and create new insights and new products and services.
Jeffrey Phillips
JANUARY 7, 2019
I wrote my obligatory look back at 2018 article on innovation recently, so it is natural that we should turn our attention to where innovation will take us in 2019. In the 2018 review I made some disparaging remarks about Apple, which may or may not have caused it to lose a tremendous amount of market capitalization. Or perhaps the stock was overvalued and Apple has become more interested in margin than in innovation. I'll let you, gentle reader, be the judge.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
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