Idea to Value
FEBRUARY 3, 2021
Did your advertising agency suggest it is time for a brand refresh after your new product didn’t fly off the shelves? Would they benefit from the revenue of such a big new project? Did your department head list out multiple reasons why your proposed innovation project isn’t a good idea? How much will they benefit?
TechEmpower Innovation
NOVEMBER 13, 2023
It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. If they like the content as-is, they can keep it; if not, they can change it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Thinkers360 - Thought Leader Interviews
OCTOBER 2, 2022
In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations. I also studied part-time for a Ph.D. It was a Ph.D.
Brunner
JUNE 6, 2023
Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re
Leapfrogging
SEPTEMBER 30, 2019
In January 1996, two Stanford PhD students started working on a research project that would change the world. They nicknamed their project BackRub, because it checked backlinks of websites to determine their importance. While the meteoric rise of Google may have seemed written in the stars, the truth is far less certain.
Business and Tech
JUNE 24, 2022
We have some really big changes going on in an SMB world,” says Vaynerchuk, the chairman of VaynerX , a media and communications holding company; CEO of VaynerMedia , a full-service advertising agency; and creator and CEO of the NFT project, VeeFriends. That’s according to entrepreneur Gary Vaynerchuk. “We
Thinkers360 - Thought Leader Interviews
APRIL 7, 2024
PM: As a seasoned Mentor, I bring a wealth of experience and expertise to guide individuals and teams toward excellence in the digital economy, information technology, cloud services, data centers, and project management arenas.
Expert insights. Personalized for you.
286 
Let's personalize your content