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SNP Case Study Highlights Plan for Creating an Integrated, Global Workforce

IdeaScale

It helps leaders collaborate to drive change and promote growth. . SNP advertised the new IdeaScale community through an email announcement. Product innovation moves companies forward. Business leaders constantly work to define new trends and increase the time it takes to get products out to customers.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

Probably the most important study of first mover advantage came in 1993, when Golder & Tellis analysed 500 companies across 50 product segments. This can require significant marketing and sales effort to change. You can identify the pioneers in an industry … They are the ones with arrows in their back.

Strategy 257
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Thought Leader and Influencer Interview with Julie Hodges, Professor of Organisational Change, Consulting Advisor, and Author, Durham University Business School

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations. I also studied part-time for a Ph.D. It was a Ph.D.

Change 52
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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In a 2020 Glassdoor study, 76% of job seekers found workplace diversity and inclusion to be an important factor in considering employment opportunities. A 2018 study conducted by the Harvard Business Review found that companies with higher-than-average levels of diversity in the workplace had 19% higher innovation revenues.

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IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands

Brunner

This study from the National Association of Home Builders is essential reading for the Brunner team, too, in our work with clients including The Home Depot Rental , YellaWood (pressure treated pine products), and Rinnai (maker of tankless hot water heaters). That’s the highest percentage since 2007. Let’s talk!

Trends 52
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Staying Relevant in the Streaming Wars

eZassi

Technology and trends tend to move and change at alarming rates. The only way to stay relevant is to make sure you are looking toward the future landscape and anticipating changes within your business before they happen. Broadcast channels rely on retransmission fees on top of advertising revenue to make money.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. According to the Trust Radius study, 80% of millennials won’t purchase without reading a review. One study found that 91% of millennial consumers are willing to switch brands to one associated with a cause.