Remove Advertising Remove Collaboration Remove Engagement Remove Marketing
article thumbnail

‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

Brunner, as IUP’s marketing partner, got to work. The result is the ‘Get in the Grove’ campaign, a set of videos featuring one of IUP’s most beloved campus features — its grove of towering, majestic oak trees — along with enthusiastic students engaged in all types of academic pursuits. Inspiring students to envision their future.

Video 98
article thumbnail

Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

article thumbnail

Expert Interview Series: Jennifer Riggins of Happy Melly On Growing Your Brand Using Collaboration And Innovation

IdeaScale

Jennifer Riggins is the marketeer at Happy Melly , a virtual global business network dedicated to making happiness at work the new norm. How can creative collaboration help “value, attention, and credibility” to the parts of a partnership? One area where we see truly visible collaboration is among our Funders.

article thumbnail

Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. We could prompt Mark to enter descriptive keywords like “dedicated” and “engaging.” Drop-off on the first page of an application is bad news.

article thumbnail

5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy. Photo via Shutterstock.

article thumbnail

Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?

Groups 52