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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. How has technology helped empower the modern property manager? Barbara Corcoran: Real estate technology is booming, and for good reason. Dylan Lenz Founder and CEO, Naborly.

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How Can You Manage a Nonprofit Internationally With Innovative Technology?

IdeaScale

Many businesses have managed to succeed in the global market thanks to translation companies who have (for the longest time) been facilitating trade between people of diverse backgrounds. How can you take advantage of the new technology? Rilind Elezaj, Digital Marketer. The power of social media.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Barbie the Innovator

Destination Innovation

Margot Robbie as Barbie in the 2023 Film directed by Greta Gerwig Barbie, the iconic fashion doll created by Ruth Handler and launched by the American toy company Mattel in 1959, was highly novel when launched and the brand has continued to innovate in many ways since then.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. But many companies and agencies — including Brunner — have been using artificial intelligence tools for years. So what makes ChatGPT special?

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