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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Designing for Meaningful Social Interactions

Boxes and Arrows

Now the time has come for us—designers, working on digital products—to step up our game and act like real gatekeepers. We have a huge responsibility here as designers. It’s up to us how we design these platforms and what social norms we set there. helps designers to craft useful feedback to each other. Source: uxfol.io.

Design 94
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From legal services to health care to banking, Brunner client campaigns win ADDY awards

Brunner

Brunner campaigns for three client partners — Edgar Snyder & Associates (legal services), Lehigh Valley Health Network (health care), and WesBanco (banking) — recently won silver awards at the 2021-2022 Pittsburgh American Advertising Awards, held by the American Advertising Federation Pittsburgh. See the full campaign.

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4 disruptive trends for higher ed in 2024

Christensen Institute

But the basis of competition is shifting. When disruptive innovation is afoot, competition follows predictable patterns. After satisfying basic reliability and functionality, the basis of competition is around convenience and access. Once that is satisfied, competition shifts to price.

Trends 52
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Designing for Interaction

Boxes and Arrows

Now the time has come for us—designers, working on digital products—to step up our game and act like real gatekeepers. We have a huge responsibility here as designers. It’s up to us how we design these platforms and what social norms we set there. helps designers to craft useful feedback to each other. Source: uxfol.io.

Design 55
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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Razors have undergone incremental innovations over time Source: The Hustle Incremental innovations may not make headlines, but they’re the steady pulses that keep businesses competitive and responsive to market demands. This type of innovation often leads to improvements in performance, functionality, or user experience.

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Business Model Strategies & Tools for Disruptive Digital Innovation

Leapfrogging

Why is creating competitive differentiation increasingly difficult? Microsoft charges for the software, while Google monetizes its data through advertising. Determine what unique data you have, what you can obtain, and then how to use it to add customer value in ways that lock out the competition and create new revenue streams.