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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Innovation marketing is playing a leading role in securing and increasing the success of products in markets that are becoming saturated.”.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. 5 Ways to Open Branding Strategy to Multiple Marketing Agencies. 5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Photo via Shutterstock.

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Customer Data Platform: 4 Reasons the Smart Marketer is Betting on it in 2023

Acuvate

The Customer Data Platform (CDP) market is growing exponentially and is expected to reach a whopping $10.3 CDPs are all the rage right now among contemporary, far-sighted marketers, and with good reason. Ultimately, it powers targeted and measurable marketing So, yes, CDPs can solve many of your data and insight bottlenecks.

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From legal services to health care to banking, Brunner client campaigns win ADDY awards

Brunner

We’re honored to work with clients across a wide range of industries and serve as an extension of their teams to create strategic marketing that drives results — and earns recognition. Awards: The “Perfect World” campaign won six silver ADDY awards at the regional level for art direction and sound design. See the full campaign.