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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164
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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. Final designs were hard fought over and the product is ready to go. It is the final go-to-market that makes a real difference in wealth creation and job creation.

Marketing 235
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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

The Millennial Generation—and its successor, Generation Z—are the most diverse groups in the American workforce, with nearly half of them identifying as a race other than white. Tip # 1: Audit your hiring process to ensure that you are recruiting, interviewing, and hiring a diverse group of candidates.

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Four Popular Brainstorming Techniques – and why they work

Svava

Consider it to be the early stage of research and development, regardless of what type of project you apply it to. Individuals and groups alike use brainstorming techniques to dissertate concepts and creative ideas. Alex Osborn, an advertising executive, and the team he led in 1939 are known to have coined the term “brainstorming.”

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Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

BrainZooming

Strategy vs. design. Depending on a project’s size, in fact, there may be ten or more people involved across these roles. The realization really hit me while attending a Facebook list building, advertising, and re-marketing workshop at the Social Media Strategies Summit. Writing vs. visual communication.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

In this blog post, we’ll walk through key steps that a sales leader should take to establish sales in a new market, including conducting market research, designing a sales plan, building the right sales team, and establishing key partnerships. Test: Test the solution with a small group of customers.

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Influencer Marketing: What it Is and Why Your Brand Should Consider It

Brunner

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. It’s even more critical to impact Millennials, the largest consumer demographic with a projected $1.4 Wondering about the power of influencer marketing? What is Influencer Marketing?