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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52
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Thought Leader and Influencer Interview with Hosna Salmani PhD Candidate in Health Information Management

Thinkers360 - Thought Leader Interviews

At a Glance Hosna Salmani, PhD Candidate in Health Information Management, Iran University of Medical Sciences. In this edition, we speak with Hosna Salmani , PhD Candidate in Health Information Management at Iran University of Medical Sciences. Focus Areas: HealthTech, Health and Wellness, Emerging Technology.

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The Evolution of Social Media: How Chatbots are Transforming Communication and Interaction

Acuvate

Chatbots have transformed the way we interact and communicate on social media by improving engagement, automating customer service, and enhancing overall customer experience. Chatbots in Social Media Engagement: Chatbots have become an essential tool for improving engagement on social media platforms.

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6 Simple Growth Hacks for Startups

Leapfrogging

These strategies will help your startup succeed without a big investment. As many of my readers know, I usually write about strategy , innovation , and leadership. Content drives the brand and engages customers. This strategy also builds your brand. Building a new business is tough. Create Expert Content. Content is king.

Video 130
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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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IdeaScale Podcast – How the City of Westminster is Building for the Future

IdeaScale

Ryan Hegreness is the Innovation and Communication Manager for the city of Westminster. He works with community members to chart a new direction for innovation through engagement. As the Innovation and Communication Manager, Hegreness works alongside the Innovation Coordinator to align the innovation efforts for the rest of the staff.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets. This type of innovation challenges conventional wisdom about revenue streams, cost structures, and customer engagement strategies.