Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results
Brunner
JUNE 6, 2023
Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re
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