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SNP Case Study Highlights Plan for Creating an Integrated, Global Workforce

IdeaScale

SNP advertised the new IdeaScale community through an email announcement. This award would be given each year in appreciation for such high-level employee engagement. Employees were encouraged to share ideas about new products, cost-saving opportunities, and OneSNP. Many ideas were implemented immediately.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

In this case, the City of Calgary was a leader in generating engagement with their innovation program. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. But how did they do it?

Learning 150
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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In a 2020 Glassdoor study, 76% of job seekers found workplace diversity and inclusion to be an important factor in considering employment opportunities. A 2018 study conducted by the Harvard Business Review found that companies with higher-than-average levels of diversity in the workplace had 19% higher innovation revenues.

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How To Fix Twitter's Business Model

Strategyzer Innovation

Currently, the business model of these platforms is based on advertising revenue, which is all about engagement. This means the more of these messages it feeds you, the more clicks it will get, the more advertising revenue. We wanted to dig deeper and understand why. Then can’t the business model also be the solution?

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies.

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Diversity and Innovation: Benefiting from a Corporate Culture of Inclusion

Qmarkets

Diversity also leads to economic growth, and according to a study from Brown University “the interplay between cultural assimilation and cultural diffusion have played a significant role in giving rise to differential patterns of economic development across the globe.” Organizations are now becoming attuned to this.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

According to the Trust Radius study, 80% of millennials won’t purchase without reading a review. One study found that 91% of millennial consumers are willing to switch brands to one associated with a cause. Show empathy, engage in conversations, and build lasting relationships with customers.