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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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The Dark Side of Entrepreneurship: Part Two

Econic

In The Dark Side of Entrepreneurship: Part One , I shared how I built a content business focused on the science of willpower—and the toll it began to take on me. Thirdly, it would improve the experience for TED, which had to rely on sponsorships and advertising in order to fund their organization. Photo by Mika Korhonen on Unsplash.

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Entrepreneurship – Creating Opportunities Where None Exists

Rmukesh Gupta

It was one of those evenings when Gary Dahl, an advertising professional was having beer with his friends. Lessons in Entrepreneurship from the Pet Rocks Experiment: Any idea can be made to work, if we can put in enough effort and creativity. It was April of 1976. His friends were going on and on complaining about their pets.

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Unit Economics: How to Calculate CAC & LTV – It Depends

IM Insights

11:00) Customer Acquisition Cost means how much money it takes a business to bring someone in and turn into a customer such as word of mouth, paid advertising, sales team, and so on. Lifetime Value is a measure of gross profit a business earns from a customer over time. Show Transcript About the Guest.

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Rebranding Australia as an Entrepreneurial Nation

IdeaSpies

Students learnt branding and advertising 101, analysed what Australia has to offer as a nation and critiqued other successful global nation brand campaigns Dan Aldridge said, “The brief most certainly peaked my interest and my hunger to be part of an ambitious and exciting branding exercise.

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What This Video Of A Drone Fishing For Tuna Can Teach You About Disruption

Faisal Hoque

Setting yourself apart from the competition is Entrepreneurship 101, but it’s since evolved into putting yourself in a whole new world from the competition. The publishing industry spent the last decade creating an advertising-led free content model that’s now being sideswiped by simple ad-blocking technologies.

Video 52
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What This Video Of A Drone Fishing For Tuna Can Teach You About Disruption

Faisal Hoque

Setting yourself apart from the competition is Entrepreneurship 101, but it’s since evolved into putting yourself in a whole new world from the competition. The publishing industry spent the last decade creating an advertising-led free content model that’s now being sideswiped by simple ad-blocking technologies.

Video 52