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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

The companies which launched later but were able to quickly innovate, based on what they saw working in the new market, were the “Fast Followers” However, it was not long before research began to suggest that this First Mover advantage was not always real. And competition has its advantages.

Strategy 261
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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

If you’ve been following IdeaScale’s Innovation Management Awards , you know that this year saw some really thrilling innovation come from some unexpected places. In fact, government is sometimes seen as one of the least innovative industries , but some of our best stories this year came from the government.

Learning 150
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From Invisible to Visible: A Look at Transparency in Government Innovation

IdeaScale

One of the challenges to innovation in government is a lack of insight into what citizens have to offer in the way of innovative strategies. Governments are aware of the increasing need to capture perspectives and insights of citizens to spark the innovation process. This is one of many reasons strategy matters.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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3 Questions You Need to Ask Before Creating an Innovation Roadmap

Leapfrogging

Driving True Innovation Within Your Organization Means You Must Outline Your Goals and Priorities Clearly. Initially, Larry Page and Sergey Brin were opposed to creating an advertising-funded search engine, but after pressure from investors it became clear they needed to embrace the monetization strategy.

Roadmap 100
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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!