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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213
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The Internet Is All Wrong

helloFUTURE

Instead, there is an overwhelming amount of marketing messages rather than actual communications. I’ve mentioned this previously on my blog, but the link between supply and demand isn’t as straightforward as it could be, which is one of the reasons why we are inundated with spam and advertisements on the internet.

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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! I travel around the whole world for my keynotes on Design Thinking and Innovation.

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Why Video Content Management is Essential to Your Marketing Strategy

The Human Factor

Many people now consider content marketing as a crucial tactic for gaining, retaining, and growing an audience. 83% of 300 marketers who participated in a survey believe that currently, video content is more crucial than ever , and utilizing it in business models is a unique method to promote ideas and raise brand awareness.

Video 36
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The importance of targeting nonconsumption

Christensen Institute

Targeting nonconsumption is at the core of developing market-creating innovations –innovations that transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 111
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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). Like many DTC brands their marketing has been driven by social media activity.