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Eating your own dog food

Idea to Value

In 2006, the editor of IEEE Software recounted that in the 1970s television advertisements for Alpo dog food, Lorne Greene pointed out that he fed Alpo to his own dogs. Another possible origin he remembers is from the president of Kal Kan Pet Food, who was said to eat a can of his dog food at shareholders’ meetings.

Software 259
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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164
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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

What I love most is that every day is different, and it’s exciting to tackle various projects and challenges each day. In fact, 98% of meetings will include at least one remote participant. For too many companies, the hybrid meeting experience is broken. At Cisco, we believe that the office must be a magnet, not a mandate.

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Executives Meet to Discuss the ROI of Innovation

Moves the Needle

Fast-growing startups often link compensation to achieving growth in a particular metric, such as advertising spend, or user engagement. David pointed out that startups or innovation initiatives in the Explore phase are essentially H3 projects. Those in Expand have found some traction and are, therefore, “emerging” H2 projects.

Meeting 66
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Tony Hsieh – The Remarkable Cultural Innovator at Zappos

Destination Innovation

After graduating Hsieh worked for Oracle Corporation but quit in 1996 after just five months, to co-found the LinkExchange, an advertising network. Before an employee is hired, he or she will meet several different employees and attend a company event. In 2013 he pledged $350m for the project. This is a test of commitment.

Culture 152
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Give us Your Lions!

Idea to Value

When we are assigned fretful, career-minded people to project teams we know that we must spend half of our time reorienting such people. Otherwise, the innovation project will implode under such fears as. Often, the output of an innovation project cannot be imagined beforehand; the findings can only be unveiled as the journey unfolds.

Project 114
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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. Effective execution gets very complicated and the skill of the project coordinator comes really to the fore. You offer the ‘waves of support’ to others.

Marketing 235