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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself? We do not sell lingerie.

Marketing 260
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Mastering the Art: Using Organizational Culture for Business Agility and Resilience

Leapfrogging

The Impact of Culture on Business Agility and Resilience Organizational culture is a powerful lever for enhancing business agility and resilience. A culture that is adaptable, innovative, and collaborative can better withstand market fluctuations and respond to challenges swiftly and effectively.

Agile 130
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Cultivating Success: Exploring the Link Between Organizational Culture and Business Performance

Leapfrogging

Unpacking Organizational Culture Defining Organizational Culture Organizational culture embodies the collective values, beliefs, and principles of organizational members and is a product of such factors as history, product, market, technology, strategy, type of employees, management style, and national culture.

Culture 100
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Agility: Tanker, Speedboat, or School of Fish?

Huub Rutten

This blog is about agility. The word “agility” is used a lot in the world of management, especially the world of innovation management. There is a real Quest for Agility: Agility seems the new Holy Grail and you can hardly find an article or blog post without a reference to “the fast changing circumstances” of the business.

Agile 52
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Agility: Tanker, Speedboat, or School of Fish?

Huub Rutten

This blog is about agility. The word “agility” is used a lot in the world of management, especially the world of innovation management. There is a real Quest for Agility: Agility seems the new Holy Grail and you can hardly find an article or blog post without a reference to “the fast changing circumstances” of the business.

Agile 52
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Agility: Tanker, Speedboat, or School of Fish?

Huub Rutten

This blog is about agility. The word “agility” is used a lot in the world of management, especially the world of innovation management. There is a real Quest for Agility: Agility seems the new Holy Grail and you can hardly find an article or blog post without a reference to “the fast changing circumstances” of the business.

Agile 52