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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself? We do not sell lingerie.

Marketing 260
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How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison.

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53 Questions Developers Should Ask Innovators

TechEmpower Innovation

” Of course, it’s more complicated than just checking boxes on a question list. Can you provide specific examples of different types of customers, what they need, and what the system will do for them? How will you be taking this to market? What are some examples of similar brands? Who are the customers?

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What is Lean Innovation? Components and Examples

Moves the Needle

Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind.

LEAN 105
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Pace of Innovation – The Ultimate Competitive Advantage

Idea to Value

In a nutshell, the pace of innovation is simply the speed at which an organization can improve their existing products and services, but also at which it is able to introduce new ones to capture the needs of the constantly evolving markets they operate in. In this imaginary example, the industry will get 0.5%

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How Small Business Owners Can Navigate Inflation and High Interest Rates

Business and Tech

Having a few essential KPIs, like the number of conversations it takes to get a “yes” from a client, or the time it takes for a supplier to confirm your PO, gives you an early warning about any changes coming your way with enough time to adjust course. Your business financing: Do you have any variable rate financing agreements?