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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Visionary Thinking: How Leaders Shape the Future

Phil McKinney

A unique sense of fulfillment and inspiration comes from envisioning a brighter future and charting the course toward it. Despite setbacks, he persisted with his vision, ultimately revolutionizing the tech industry and how we communicate and interact with technology today.

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Overcoming fixedness before being locked in amber

Jeffrey Phillips

There are opportunities to innovate new products and services, of course, but also new channels and new business models. Paul Hobcraft and I have been writing about the opportunities that are available in entire platforms and ecosystems , and these of course create in turn new opportunities. What's fixed / what mutable?

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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital Transformation (also known as “DX”) is the phenomenon that virtually all companies are incorporating digital technology at some level. In fact, it has been around since the 1990s, when technology started to become commonplace in businesses, and email and the Internet emerged as ubiquitous productivity tools.

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Can You Afford Your Legacy System?

Daniel Burrus

Like someone who balks at throwing out a threadbare T-shirt unfit to wear in public, many organizations are slow, or even hesitant, to upgrade their legacy system technology. Sticking with outdated technology of all sorts can be exceedingly expensive, especially if you look beyond financial parameters. .

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Analysis Of The Next-Generation Mobility Value Chain

Corporate Innovation

To erect sustainable barriers to entry and build high-margin businesses the FOC may also need to control technology-related intellectual property around the ACE and Passenger Experience platforms that define ACE vehicles and enable the provision of on-demand mobility services.

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How to Keep Innovating in an Economic Downturn

Innov8rs

Additionally, an Accenture study revealed how technology leaders, companies that invested heavily in technology during the COVID-19 crisis, have been growing at a faster rate than their competitors. For example, Delta Air Lines, one of the leading airlines, managed to get back to their leading position even after bankruptcy.

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