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Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively. But at Southwest Airlines, an internal employee named Marty Cobbs decided to take passengers by surprise by livening up the safety instructions with humor.

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How to Write a Team Vision Statement [Template Included]

CMOE

How to Write a Team Vision Statement Consider these four steps when crafting a team vision statement: 1. Team Vision Statement Examples A vision statement depends on the team’s industry and needs, but these examples provide insight on how to craft a simple statement. Gather qualitative or quantitative input from all team members.

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How to Keep Innovating in an Economic Downturn

Innov8rs

In this context, innovators wonder how to get ideas across, how to continue projects, what back-up solutions to find and how to keep innovation afloat. For example, Delta Air Lines, one of the leading airlines, managed to get back to their leading position even after bankruptcy. Obviously, this is easier said than done.

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Can AI Help Reframe Business Problems?

Stephen Shapiro

Work with airlines and other partners: Collaborate with airlines and other partners to find ways to improve the baggage handling process. A: Yes, it may be helpful to reframe the problem in terms of how to improve the overall experience for travelers at baggage claim. Q: Is there a way to reframe the original problem?

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How to Generate 100+ Cool Product Names in a Hurry!

BrainZooming

I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. How to Generate 100+ Cool Product Names in a Hurry! The power of strategy-focused creative thinking questions to help generate a high proportion of on-target ideas.

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How to Capture Your Strategy in a Single Sentence

Innovation Excellence

If I were to ask you what your company/unit/team strategy is, could you answer in a single sentence? And even if it is, why would you want to (other than to respond to some smart-aleck strategy facilitator)? I know it’s possible, and there are several worth reasons for stating strategy in. Is that even possible?

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Why Do Entrepreneurs Keep Entering Highly Unprofitable Industries?

Michael Roberto

Source: New York Times During the early days of my strategy courses, we often learn about Porter's five forces as a tool for evaluating industry structure. We often examine industriest at the extreme - either highly profitable (such as pharma) or highly unprofitable (such as airlines or fitness centers). He says it's quite easy.