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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

Discontinuous innovation represents a seismic shift in how industries function and evolve. By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete.

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How One Marketing Team Made AI Part of Its Daily Work

Harvard Business Review

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 126
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3 Drivers of China’s Booming Electric Vehicle Market

Harvard Business Review

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S., How did China get to this point? What can companies looking to scale up their innovations learn from their approach?

Marketing 125
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What Innovators Who Create New Markets Do Differently

Harvard Business Review

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 131
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 142
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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213
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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.