Tullio Siragusa

NOVEMBER 6, 2023

The agent knows just how to console them — that’s the future we can build. We transitioned from B2B or B2C to P2P. We witnessed a business paradigm shift from B2B and B2C to P2P — people to people. The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep.

Design Thinking 118

Design Thinking Design Meeting Artificial Inteligence 118

IdeaSpies

MAY 24, 2019

Expanding into new markets and serving new segments does have its risks but also the rewards. They; Don’t know where to start – To many businesses expanding internationally it is like battling a giant monster that they don’t know how to defeat. Think it is too complex – Setting up a new international market does have it complexities.

How To 88

How To Conference Marketing Resources 88

Rmukesh Gupta

MARCH 4, 2016

The subtle shift in B2B buyer behaviour. How the role of marketing has changed and where marketing plays a lead role and where sales plays a lead role in a selling process. The importance of how Marketing and Sales functions can work better together. How should one look at compensating sales execs.

Software 40

Software Marketing Groups Leadership 40

Thinkers360 - Thought Leader Interviews

OCTOBER 29, 2022

She is featured in the Special Reports of Thinkers360: 150 Women B2B Thought Leaders You Should Follow in 2022, 100 B2B Thought Leaders and Influencers You Should Follow in 2021, and in the annual recognition Top 50 Global Thought Leaders and Influencers on Startups (May 2020). I’m also an expert in LinkedIn & online events.

Leadership 52

Leadership Tips Video Report 52

whataventure

NOVEMBER 2, 2020

How to turn cold calls into hot sales for your corporate startup. A guideline on how to make your cold calls successful and get your first paying customers. Discover our tips and tricks on sales conversation strategy, practical phrases, and how to feel more comfortable while cold calling. It’s very effective and very affordable!

How To 98

How To Tips Guidelines Meeting 98

The BMI Lab Blog

MAY 26, 2021

In this blog post, we discuss how the Business Model Navigator approach can help companies put customer needs first by looking at the example of the 5G technology in the Smart Manufacturing Business-to-Business (B2B) environment. According to analysts of markets&markets, the 5G enterprise market will grow from USD 2.1

Technical Review 85

Technical Review Technology Disruption How To 85

Thinkers360 - Thought Leader Interviews

JANUARY 26, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! I worked on big research projects in both Government and private organisations.

Leadership 52

Leadership Video Culture Training 52

BrainZooming

JUNE 30, 2016

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown.

Marketing 67

Marketing Strategy Strategy Conference 67

Thinkers360 - Thought Leader Interviews

JULY 2, 2023

Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.

Software Review 59

Software Review Technical Review Leadership Industry 59

IdeaSpies

MAY 25, 2019

Expanding into new markets and serving new segments does have its risks but also the rewards. They; Don’t know where to start – To many businesses expanding internationally it is like battling a giant monster that they don’t know how to defeat. Think it is too complex – Setting up a new international market does have it complexities.

How To 57

How To Conference Marketing Resources 57

Business and Tech

DECEMBER 7, 2021

Starting a business is unquestionably one of the most difficult and rewarding undertakings for any person, and many turn to Alibaba.com to access the nearly $24 trillion global B2B ecommerce market.

Entrepreneurship 130

Entrepreneurship Marketing Report Meeting 130

Thinkers360 - Thought Leader Interviews

SEPTEMBER 19, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Thinkers360: How do you utilize Thinkers360?

Software 52

Software Trends Leadership Engagement 52

Thinkers360 - Thought Leader Interviews

OCTOBER 2, 2022

She is featured in the annual recognitions of Thinkers360: Top 50 Global Thought Leaders and Influencers on Management 2022, Top 50 Global Thought Leaders and Influencers on Change Management 2022, and 150 Women B2B Thought Leaders You Should Follow in 2022.

Change 52

Change Leadership Video Management 52

ExactHire - Innovation

APRIL 23, 2021

How can you write a job description packed with that much power? When thinking about how to write a job description, there are two things to keep in mind. A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants. Job Description Writing Guide.

How To 59

How To Project Examples Management 59

Thinkers360 - Thought Leader Interviews

AUGUST 18, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Handbook 52

Handbook Leadership Industry Report 52

Thinkers360 - Thought Leader Interviews

MARCH 18, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Technology 52

Technology Internet of things ChatGPT Leadership 52

Thinkers360 - Thought Leader Interviews

NOVEMBER 5, 2022

She has over 25 years of experience helping people how to become resilient after overcoming multiple challenges, being a stage 4 cancer survivor. In this edition, we speak with Barbara Vercruysse , CEO & Founder at BV Empowerment & Kindness Institute.

Leadership 52

Leadership Video Engagement Tools 52

Innovation 360 Group

MAY 18, 2020

This applies to both B2B and B2C businesses and across industries. In this post we will cover how to: Cut your development cycle time and free up working capital. Thinking about how to invest in the different horizons is like investing in the stock market. A 3 step process to speed up your time to market.

Product Development 52

Product Development How To Ideation Project 52

The Human Factor

JUNE 25, 2020

It is an area of study that brings together the fields of marketing, psychology, and sociology. The psychology of color in marketing can be highly influential and increase conversion rates. . Strategic landing pages are very effective at increasing conversions, particularly in B2B circles. Use familiar patterns.

How To 36

How To Study Data Design 36

BrainZooming

JUNE 5, 2017

We still come across many companies, especially in B2B, that do not incorporate a content marketing strategy to effectively reach potential customers. A content marketing strategy is not a priority for them. They do not know where to start or how to sustain creating great content.

Strategy 74

Strategy Strategy Marketing Exercises 74

Leapfrogging

FEBRUARY 21, 2023

based software companies started since 2003 and valued at over $1 billion by public or private market investors. You use the term “ScaleUp” …how is that different than startup and why does it deserve a special designation? Back then, unicorns by this definition were indeed as rare and magical as their mythical namesake.

Strategy 130

Strategy Strategy Underperforming Technical Team LEAN 130

Moves the Needle

MAY 16, 2016

Here are the top 5 to be aware of and some ideas on how to overcome them. Most big companies struggle to compete in existing markets. Where most businesses fail is in taking the invention to market or mitigating market risk. Those organizations who do in-market experimentation (not traditional market research!)

LEAN 75

LEAN Company Underperforming Technical Team How To 75

ITONICS

JANUARY 15, 2018

ITONICS advises numerous banks on how to make their business models fit for the future and not merely keep up with digitization, but even become a first mover. One important question is: “Who are the most innovative and relevant market participants in my line of business today and in the future?”

Artificial Inteligence 52

Artificial Inteligence How To Big Data Trends 52

Moves the Needle

MAY 12, 2016

Here are the top 5 to be aware of and some ideas on how to overcome them. Most big companies struggle to compete in existing markets. Where most businesses fail is in taking invention to market or mitigating market risk. Those organizations who do in-market experimentation (not traditional market research!)

Company 64

Company Underperforming Technical Team LEAN How To 64

Brunner

NOVEMBER 30, 2020

If we took a 1000-piece puzzle and walked around any B2B company, scattering the puzzle pieces as we wondered, this would be a good illustration of their data maturity. For the last decade data has exponentially grown, unchecked, into places so remote that most B2B executives have given up looking for it. Let’s keep it going….

Data 40

Data Report Meeting Project 40

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . Establishing a Clear Market Position. How to Brand a Company – 7 Types of Brand Language You Should Use . Exploiting a Robust Brand Vocabulary.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

Taivara

MARCH 22, 2017

Finding a Viable Market. Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn’t an adequate market for it or that it’s way too difficult to compete. TIGER Talk: Seizing the Right Market: Calculating the Potentia.

Marketing 37

Marketing LEAN Innovation Software Developers 37

Moves the Needle

OCTOBER 12, 2018

As you can see, this journey combines awareness marketing, with product marketing, a sales funnel including conversion, and then into product engagement, and ends with "passionate", which some people include with product -- you often hear the word delight -- or is described as branding, where you hear the word "loyalty".

How To 76

How To Tools Marketing LEAN 76

mjvinnovation

JANUARY 3, 2019

Is the traditional segmentation enough to develop a strategy in sales or marketing? You need to predict how your customer will act and make decisions in order to create a good Customer Experience. B2B & B2C. When in a B2B context, you should combine corporate personas and buyer personas within those companies.

Product Development 40

Product Development Marketing Company Strategy 40

Paul Hobcraft

AUGUST 24, 2022

The level of interest in business platforms in the B2B space has rapidly grown. People know what they are, when and how to use them, and who to ask for help in doing so”, but I am uncomfortable with that. The Combination Effect for Adoption in today’s world. Platforms are more viable and relevant today than ever.

Technical Review 182

Technical Review Innovation Engagement Collaboration 182

InnovationManagement

JANUARY 30, 2020

The post He-Man can Teach You Powerful Lessons about how to Successfully Manage Continuous Innovation appeared first on Innovation Management. The whiplash journey of Mattel’s beloved kids’ toy range perfectly sums up the fundamentals and key challenges of managing continuous, successful corporate innovation.

Management 84

Management How To Innovation Management Innovation 84