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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: How do you utilize Thinkers360?

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! I’m an introvert that has learned to do many extroverted things.

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! CB is a graduate of the New School for Social Research.

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The 5 main pitfalls in taking your business global and how to avoid them

IdeaSpies

Expanding into new markets and serving new segments does have its risks but also the rewards. They; Don’t know where to start – To many businesses expanding internationally it is like battling a giant monster that they don’t know how to defeat. Think it is too complex – Setting up a new international market does have it complexities.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

The agent knows just how to console them — that’s the future we can build. We transitioned from B2B or B2C to P2P. We witnessed a business paradigm shift from B2B and B2C to P2P — people to people. The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep.

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PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal

Rmukesh Gupta

The subtle shift in B2B buyer behaviour. How the role of marketing has changed and where marketing plays a lead role and where sales plays a lead role in a selling process. The importance of how Marketing and Sales functions can work better together. How should one look at compensating sales execs.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.