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C-Suite Alignment and AI Impact Take Center Stage at ANA Masters of B2B Marketing

Brunner

B2B marketing leaders from all types of industries shared insights, examples, and light-bulb moments about the latest in B2B thinking at this year’s ANA Masters of B2B Marketing Conference last week in Naples, Fla. For example, did you know it is now possible to research virtual B2B buyers to get campaign insights?

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Thought Leader and Influencer Interview with Brian Solis, Head of Global Innovation, ServiceNow, Best-Selling Author & Digital Futurist

Thinkers360 - Thought Leader Interviews

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in B2B analyst and influencer community with over 100M followers on social media combined!

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Thought Leader and Influencer Interview with Matthew Lieberman, CMO, PwC

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Matthew Lieberman who is the Chief Marketing Officer of PwC US/Mexico and an innovative executive at the crossroads of marketing, media, and technology. The last six years have been an amazing experience as our team transforms into a modern and leading B2B Marketing team.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. We also continue to help companies understand changes in workspace technology.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Thought Leader and Influencer Interview with Tom Raftery, Technology Evangelist, Podcast Host, Thought Leader & Influencer

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Tom Raftery , Technology Evangelist, Podcast Host, Thought Leader & Influencer at Tom Raftery. Thinkers360: Tell us a bit about your background and areas of expertise TR: I have over two decades of experience working at the intersection of technology, sustainability, and innovation.

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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

The agent knows just how to console them — that’s the future we can build. As the sun rises on a new business horizon, a transformative alliance between Artificial Intelligence (AI) and Design Thinking is crafting a future where technology not only complements but elevates the human experience. We transitioned from B2B or B2C to P2P.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.