Innovate and Persuade with a Well-Judged Nudge
Destination Innovation
AUGUST 3, 2017
Showing peer reviews e.g. for companies, products, hotels or restaurants. In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost. You can see examples of their various projects on their website.
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