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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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Redefining Conflict Resolution: The Design Thinking Way

Tullio Siragusa

Redefining Conflict Resolution: The Design Thinking Way Business conflicts have been a staple challenge since the advent of commerce. Among the most promising approaches is Design Thinking, traditionally associated with product design and user experience but increasingly recognized for its potential in resolving disputes.

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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. The Renaissance of Empathy: Design Thinking Design Thinking emerged from this shift.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. Having explored the complex landscape of the attention economy, let’s now look into how Design Thinking serves as a strategic tool in navigating this environment.

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Design Thinking Can Help Grow Sales

Tullio Siragusa

Design Thinking Can Help Grow Sales. Many businesses, in recent years, have started implementing Design Thinking to achieve more productive and profitable results. Sales growth methods used in earlier years are now becoming obsolete with rising competition in every sector across many markets. It acts as a human connecting agent.

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Check out our top innovation blogs from 2019 for tips on transforming your product, process, market, and more. Read more about how to design your innovation strategies taking globalization into consideration. Read this blog to see how the two stack up in the innovation department. Seven Free Brainstorming Tools for 2019.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.